Published: 06-12-2023

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RESEARCH ARTICLE

DEVELOPMENT OF A SPA MARKETING SCALE FOR THAI CUSTOMERS

Kobkij Praditpolpanich, Sivanart Hongprayoon, Krit Pongpirul

1-12

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SUCCESS FACTORS OF COFFEE SHOPS FOR TOURISM IN BANGKOK

Nutkritta Nuntasin

13-25

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SOCIAL FACTORS IN THE PREPARATION OF LOCAL DEVELOPMENT PLANS: A CASE STUDY BANBO SUBDISTRICT ADMINISTRATIVE ORGANIZATION MUEANG SAMUT SAKHON DISTRICT SAMUT SAKHON PROVINCE

Tippawan Prakotasang, Vilasinee Jintalikhitdee

26-37

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THE DEVELOPMENT LOGISTICS MANAGEMENT FOR TOURISM IN TALADBANMAI 100 YEARS, CHACHOENGSAO PROVINCE

Piyamas Suesawadwanit, Nattapong Tamkaew

38-52

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THE DEVELOPMENT CRITICAL THINKING AND PROBLEM-SOLVING SKILL WITH ONLINE LEARNING MANAGEMENT BASED ON THE FLIPPED CLASSROOM CONCEPT

Theerapong Janprieng, Janewit Wareebor , Vatcharaporn Ketchang

53-64

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LEADERSHIP OF ADMINISTRATORS AND THE EFFECTIVENESS OF BANKS IN THAILAND : CASE STUDY OF A STATE SPECIALIZED FINANCIAL BANK AND A PRIVATE SECTOR COMMERCIAL BANK

Kanyapatch Chaichua, Tuangthong Nukulkij

65-78

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MAGICAL REALISM STORYTELLING STRATEGIES IN FILMS

Monaiya Tharasak, Banjong Kosalwat , Jatesak Sangsinkeow, Kraisorn Wonganansak, Suchart Otaivites

79-91

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COMMUNICATIVE PATTERNS AND IDENTITY COMMUNICATION OF THE LUA ETHNOGRAPHY LIVING IN AN URBAN COMMUNITY

Warinthorn Jangroj , Nattawirot Mahayot

92-106

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A DEVELOPMENT OF THE QUALITY OF LIFE OF THE ELDERLY TRAKANPHUETPHON DISTRICT UBONRATCHATHANI PROVINCE

Kannika Somma, Euamporn Sirirat

107-116

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THE ANTECEDENT FACTORS OF SOCIAL MEDIA ADOPTION IN THAILAND MICRO SMEs

Piyapong Paowanich, Puttithorn Jirayus

117-129

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PERSPECTIVES AND ADAPTATION STRATEGIES OF HOTEL ENTREPRENEURS IN CHANTHABURI IN RESPONSE TO THE RISK OF A COVID-19 PANDEMIC OUTBREAK

Jittima Singhatam, Thunyanee Niyomkit, Rudeewan Yingyong

130-144

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CULTURAL NEGOTIATIONS OF KORAT’S ROCK SALT

Thee Kunthotong, Verayut Sapprasert, Hataikanok Kaweekijsupak, Chaorit Siladam , Paramet Marasarn

145-160

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THE INFLUENCE OF ACCOUNTING ACCORDING TO GOVERNMENT ACCOUNTING STANDARDS AND GOVERNMENT ACCOUNTING POLICY ON FINANCIAL REPORTS QUALITY OF LOCAL ADMINISTRATION ORGANIZATIONS IN THE NORTHEAST CENTRAL

Saranya Chanaboon, Mattima Krongten

161-176

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COMMUNICATING THE IDENTITY OF INTERNATIONAL BASKETBALL TOURNAMENT HOSTS THROUGH COMPETITION LOGOS

Bhanond Kumsubha, Taksaya Watcharasarnsap, Piyapatr Kongsaenkhum

177-187

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FACTORS AFFECTING THE PREPARATION OF INCOME-EXPENSE ACCOUNTING OF FARMERS IN THE CENTRAL REGION

Chaunchean Aunjeen, Mattima Krongten

188-197

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RESEARCH AND DESIGN FOR LEARNING MEDIA ABOUT CREATING PODCAST FOR THAI PEOPLE

Salisa Grates, Pilan Poonyaprapha, Noppadol Inchan

198-209

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THE DEVELOPMENT OF AGRO-TOURISM ROUTES TO PROMOTE TOURISM IN PHANOM SARAKHAM DISTRICT, CHACHOENGSAO PROVINCE

Khanchit Maraphot, Thaksinat Somboon

210-223

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DISCLOSURE OF SOCIAL RESPONSIBILITY INFORMATION CORPORATE GOVERNANCE THE LIQUIDITY RATIOS AFFECTS PROFITABILITY CAPITAL STRUCTURE AND CORPORATE VALUE OF COMPANIES LISTED ON THE STOCK EXCHANGE OF THAILAND IN THE CONSUMER AND TECHNOLOGY INDUSTRIES

Saowaluck Umkoon, Porntiwa Saengkhiew

224-235

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Academic article

ANTECEDENCE OF CONTRACT RETENTION OF CUSTOMER SERVICE, MANAGEMENT, SUPERVISION AND MAINTENANCE OF BUILDINGS IN THAILAND

Kittiphong Khongkaphan, Tunpawee Ratpongporn, Sombat Thamrongsinthavorn, Ampon Shoosanuk

236-245

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