Vol. 20 No. 1 (2026): Vol. 20 No. 1 January - June 2026

Reseach Articles

• An Analysis of Personal Branding Strategies on Online Platforms: A Case Study of the YouTube Channel “Jdum Official”

  Kridsadakorn Duangkiaw

  1-17

  • PDF

• The Construction of Semiotic Meanings and Political Myths by Political Parties through Campaign Songs in the 2026 General Election.

  ์Nutcha Patananukit

  18-41

  • PDF

• Development Science Learning Achievement on Ecosystems and Biodiversity Using STAD Cooperative Learning Technique with Gamification for Grade 9 Students.

  Phiyada Phonpa, Kanokon Khampui, Woottipong Rarat, Jarunee Khempila, Rattikan Sarnkong

  42-57

  • PDF

• Graphic Design Guidelines for Creating a Model Community Identity for Cultural Tourism in Thonburi District, Bangkok

  Sanchai Likhitteerawoot

  58-71

  • PDF

• Folklore of Funeral Practices in the Sadawa Community, Pattani Province: Functional Structures and Traditional Wisdom in Upholding Muslim Society

  Warid Charoenrad

  72-95

  • PDF

• Teachers' Satisfaction with Personnel Management of Samut Prakan Primary Educational Service Area Office 2

  Sittichai Suna, Phuwanai Suwantara

  96-112

  • PDF

• Persuasive Speaking Abilities: A Needs Analysis of Thai Business English Undergraduates

  Nopparat Panyadilokpong, Ruedeerath Chusanachoti

  113-128

  • PDF

• 21st Century Management Skills for School Administrators in Sri Maha Phot Quality District Group, Prachinburi Primary Educational Service Area Office 1

  Sasithon Suebtoy, Phuwanai Suwantara

  129-145

  • PDF

• Development Guidelines for Khlong Dan Riverside Market and Community in Nakhon Si Thammarat and Songkhla Province Based on Target Consumer Behaviors and Needs for Cultural Products and Services

  Korrakot Chamnian, Methawee Chamnian, Patompong Chabplan, Thongphun Mukharak, Tamisa Tippaya, Prussorn Rittimontri Zimik

  146-163

  • PDF

• Effects of a Buddhist program on stress reduction Among Bangkok Public Health Volunteer in Bang Khun Thian District

  Narongsak Chodphan, Phrakru PhatradhammaBundit, Prasit Kaewsri

  164-180

  • PDF

• Mindfulness in Western Contexts: Development, Mechanisms, and a Comparative Analysis with Buddhist Sati

  Piyawat Khemthong

  180-206

  • PDF

• From Cultural Indicators to Value Creation: Lifestyle Branding Through Cultural Assests within the Social Commerce Competitive Landscape

  chaiyasit chanarwut

  207-221

  • PDF

• Satisfaction of Service Recipients with the Public Service of Bang Prong Subdistrict Administrative Organization, Mueang District, Samut Prakan Province

  sirikun buakaew

  222-233

  • PDF

• Guidelines for Enhancing Thesis Supervision to Promote Success among Research-Based Doctoral Students: A Case Study of a Principal Advisor

  Kosol Meekun

  234-245

  • PDF

• The Four Aspects of Bhavana and Daily Life

  Natthacha Boonsri

  246-261

  • PDF