Vol. 13 No. 4 (2021): ตุลาคม-ธันวาคม พ.ศ. 2564

Research Articles

• The Relationship between Job Satisfaction and Job Efficiency of Accountants in The Public Institute Under The Office of the Higher Education Commission

  Patthama Mongkolkeha, Nattawut Tontiset, Teerapan Ungphakorn

  1-12

  • pdf

• Relationship between Product Value Creativity and Performance of OTOP Businesses in Mahasarakham Province

  สุชัญญา ปราชญ์ประยูร, Nuanlaong Attharangsun, Komkrit Vongka

  13-23

  • pdf

• Effects of Procurement Internal Control on Budget Management Effectiveness of Local Government Organization in Upper North Eastern 2 of Thailand

  ปรียานุช สอนซ้าย, Saithip Jannopat

  24-37

  • pdf

• The Awareness of Emotional Intelligence and Self - Efficacy Affecting Personal Financial Planning of Workforce in Royal Thai Army

  เดชดำรง บุญเต็ม, Chalermporn Yenyuak

  38-53

  • pdf

• Effects of Economic Decision Making on Consumer Utility of Local Cinemas’ Customers in Maha Sarakham Province

  ณัฐกร สอนเอี่ยม, Pornlapas Suwannarat, Komkrit Vongka

  54-63

  • pdf

• The Causal Factors of Environmental Marketing Perception Behavioral that Affects the Marketing Mix in Making Purchasing Decisions for The Online Market in The Northeast

  darika sangphong, jakret Mettathamrong, Chudchai Rattanaphunt

  64-81

  • pdf

• Crisis Response Strategies of Hotel Business in Bangkok During the COVID-19 Epidemic

  ดารณี อาจหาญ, antidhorn Pooripakdee

  82-97

  • pdf

• A Study of the Needs of Suitable Features in Order to Develop a Garage-Locating Application Via Mobile for The Elderly

  สุภรวดี ตรงต่อธรรม

  98-126

  • pdf

• The Investigation of Relationship Between Airport Image, Customer Satisfaction, Word-Of-Mouth and Complaint of Airport : A Case Of Phuket International Airport

  theeraphan sanguangwong

  127-147

  • pdf

• The Effects of Strategic Accounting Information System on Balanced Scorecard Performance: An Empirical Investigation of Four and Five Star Hotel in Thailand

  Anucha Puttikunsakon, Palawee Puttikunsakon

  148-164

  • pdf

• Supply Chain Management and Logistics for Competitive Advantage of Community Enterprises and One Tambon One Product (OTOP) in Chachoengsao Province

  คมสันต์ ธีระพืช, Jarut Dhitivara

  165-189

  • pdf

• Crisis Management Approach for Meeting Business in Chiang Rai, Thailand

  ชัชชญา ยอดสุวรรณ, Jirapa Pradera Diez

  190-211

  • pdf

• The Design of Animated Game to Create Value and Support Historical Tourism Activity in Muang Kanchanaburi District toward Digital Tourism

  พชรณัฏฐ์ ไค่นุ่นภา, Kittipong Keawphaseart

  212-227

  • pdf

• Forensics accounting competency and audit success: an empirical research of certified public accountants (CPAs) in Thailand

  นุชจรินทร์ โลหะปาน

  228-248

  • pdf