The Design of Animated Game to Create Value and Support Historical Tourism Activity in Muang Kanchanaburi District toward Digital Tourism

Abstract

The objectives of this research were: 1) to produce value-added animated games and to support historical tourism activities in Kanchanaburi 2) to assess the effectiveness of value-added animated games and to support historical tourism activities in Kanchanaburi, and 3) to study the satisfaction towards value-added animated game and to support historical tourism activities in Kanchanaburi by using a mixed research method. The tool was a questionnaire. Data were analyzed by descriptive statistics such as mean, standard deviation, and content analysis. The results indicated that: 1) the animated games were developed to add value and support historical tourism activities in Kanchanaburi to be digital tourism for 3 tourist attractions: the prehistoric era of the Ayutthaya period, which is the Ban Kao National Museum; the historical era of the Ayutthaya period is the old city of Kanchanaburi (Tha Sao); the historical era of World War II, which is the Bridge over the River Kwai, which can be downloaded from the PLAY STORE named "KAN QUIZ" from the android operating system. The overall in all aspects of the animated game performance evaluation, it was found that the efficiency was at the highest level with an average of 4.39, and 3) the overall satisfaction with the all aspects of the animated game, found that the user's satisfaction was at the highest level with an average of 4.86.