Supply Chain Management and Logistics for Competitive Advantage of Community Enterprises and One Tambon One Product (OTOP) in Chachoengsao Province

Abstract

This research aimed to study the logistics and supply chain practices, the relationship between logistics and supply chain management, the efficiency of operation and competitive advantage. The purpose of this study is a guideline for logistics and supply chain management strategies that affected the operational efficiency and competitive advantage of Small and Micro Community Enterprise (SMCE) and OTOP in Chachoengsao province. This study is a quantitative research; the samples consisted of 80 and 56 of the Small and Micro Community Enterprise and OTOP in Muang District and Bangkla District, respectively. Results have showed that the level of logistics and supply chain practices among the Small and Micro Community Enterprise and OTOP were generally in the medium level. The Logistics and supply chain practices were closely aligned with operational efficiency and competitive advantage. Besides the relationship in the same direction of performance and competitive advantage. The study found the key variables in the discriminant equation used to classify the Small and Micro Community Enterprise and OTOP were grouped accordingly to the level of competitive advantage such as inventory management, transportation, purchasing/ procurement, management performance and business collaboration, site selection and storage, logistics reverse system, material handling, and demand forecasting / planning. The discriminant equation was able to explain the data variance of 73.9 percent and the accuracy of the classification was 83.10 percent.