Published: 30-03-2025

Full Issue

​COVER AND CONTENTS

RESEARCH ARTICLE

THE PURCHASING DECISIONS IN HERBAL PRODUCTS AND THAI TRADITIONAL AND ALTERNATIVE MEDICINE SERVICES WITH THE CORRELATION OF HEALTH LITERACY OF THE PUBLIC TOWARDS

Nutcha Patananukit, Pisit Sophonphongphat, Kwanjai Jariyatatkone, Rutchanee Chantraket , Nattawirot Mahayot

1-20

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MEDIA EXPOSURE BEHAVIOR AND ATTITUDE TOWARDS EARNING MONEY ON DIGITAL NETWORK OF THE ELDERLY IN BANGKOK AND SURROUNDING AREAS

Khajornjit Thanasarn, Waranya Dathpong, Naridsara Mairieng

21-35

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MARKETING COMMUNICATION FOR VISUAL ARTS MARKET IN THAILAND

Jirachayanan Pladruen, Pairote Wilainuch , Anchalee Pichedpan

36-49

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HAPPINESS OF SOI DAO HOSPITAL PERSONNEL CHANTHABURI PROVINCE

Phetprakai Wetkasem, Prapassorn Chraroennam, Chatchawan Bhoko , Pongsatean Luengalongkot

50-59

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ANALYSIS OF ECONOMIC LOSSES FROM CALL CENTER GANG CRIMES : CASE STUDY OF CHANTHABURI PROVINCE

Amolwan Permpool, Thongchai Sribenjachot

60-74

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THE MOTIVATION AND MARKETING MIX FACTORS (7Ps) THAT AFFECT THE VIEWING AND SUPPORT OF THE LIVE BROADCAST OF THE ENGLAND PREMIER LEAGUE FOOTBALL THROUGH TRUE ID AMONG THE AUDIENCE IN THE BANGKOK AREA

Borvornwit Sirisabsombat, Sutthipat Assawavichairoj

75-86

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LEGAL MEASURES TO CLASSIFY PRISONERS UNDER CERTAIN CONDITIONS IN THE CASE OF CORRUPTION AND MISCONDUCT

Nantachai Rukjinda, Surin Thongtan, Jirawat Kawphoomhea, Hatsanai Boonma, Sunanta Poonmas

87-103

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HOW WILL WE SUPPORT GEN Z TO HAVE LONGER PERIOD OF WORKING AND DECREASE THEIR RESIGNATIONS IN PRIVATE ORGANIZATION?

Tarapong Limsuthiwanpoom, Piyasak Sootaranan

104-115

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LGBTQ PRISONERS’ RIGHTS PROTECTION: A CASE STUDY OF A PROVINCIAL CENTRAL PRISON

Apichart Kosol

116-129

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STYLE AND NARRATIVE STRUCTURE OF MOCKUMENTARY FILMS IN THAILAND

Atthaphol Wimsikkamol, Banjong Kosalwat, Patamavadee Charuworn, Suchart Otaivites

130-146

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A SYSTEMATIC REVIEW OF COMPUTER TEACHING BEHAVIORS FOR ENHANCING PTRU COMPETENCIES IN DIGITAL AGE TEACHERS

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Sirapat Intarapanit, Danai Siriburee , Luckhana Suksai

147-162

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BRAND LOYALTY AND MARKETING MIX INFLUENCES ON THE PURCHASE DECISION PROCESS FOR DOG AND CAT FOOD AMONG WORKING ADULTS IN PET SHOPS IN BANGKOK

Kulthida Songbrasat, Sutthipat Assawavichairoj

163-177

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SLOW TOURISM PREFERENCES AMONG MIDDLE-CLASS SENIOR CITIZENS

Tippanad Chareerak, Nathabhol Khanthachai, Wannapa Wamanon, Chanuan Uakran

178-198

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THE SELF-EFFICACY MODEL DEVELOPMENT AMONG STUDENTS NURSES IN STRESS MANAGEMENT SKILLS FOR MENTAL HEALTH AND PSYCHIATRIC NURSING PRACTICUM

Thitavan Hongitiyanon, Banjong Janjadkarn, Kanyapat Niyamwit, Khemmanat Sirponpat, Nattaphat Janchai, Sirintron Lertcupinirt, Piyapong Kupongpan

199-211

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LOCAL PARTICIPATORY MANAGEMENT FOR THE DEVELOPMENT OF CORE VALUES IN PRIMARY SCHOOL STUDENTS

Peera Ruttanawijit, Kunyakorn Aukrarattanakorn, Nattakarn Ruttanawijit

212-225

THE SYNTHESIS OF WISDOM, WAY OF LIFE AND CULTURAL NAWATVITEE TOURISM DEVELOPMENT OF LAO KHRANG ETHNIC GROUP IN THAILAND

Jirasupa Plongthong , Supitchar Jindawattanaphum

226-241

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CONCEPTS OF SOCIAL RESPONSIBILITY AND KNOWLEDGE MANAGEMENT ON SOCIAL RESPONSIBILITY IN HIGHER EDUCATION FOR SUSTAINABILITY

MissLertlak Jaroensombut, Akkakorn Chaiyapong

242-259

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Academic article

CITIZENSHIP IN LOCAL ADMINISTRATION

Sirem-on Yongpanich

260-270

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FOMO AND ANTECEDENTS OF INTENTION TO PURCHASE NEW SMARTPHONES AMONG THAI TEENAGERS FROM THE PERSPECTIVE OF THE THEORY OF PLANNED BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW

Thanat Kornsupkit, Ampon Shoosanuk

271-290

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