FOMO AND ANTECEDENTS OF INTENTION TO PURCHASE NEW SMARTPHONES AMONG THAI TEENAGERS FROM THE PERSPECTIVE OF THE THEORY OF PLANNED BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW
Article Sidebar
Main Article Content
Abstract
This academic article examines Thai adolescents' purchase intentions for new smartphones using the theory of planned behavior (TPB), which incorporates subjective norms, perceived behavioral control, and attitudes as key determinants of consumer behavior. Through a systematic literature review, this study identifies social media use, fear of missing out (FOMO), subjective norms, and perceived behavioral control as primary influences on attitudes and brand association, which in turn drive purchase intentions. Findings highlight that social media platforms reinforce brand loyalty and intensify FOMO, influencing purchasing behavior. These insights provide meaningful implications for businesses seeking to optimize digital marketing strategies and for policymakers aiming to promote responsible digital consumption among adolescents.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The author(s) is only responsible for data appearing in the submitted manuscript of Interdisciplinary social sciences and communication journal.Besides, this journal encourages and enables you to share data such as statements, contents, figures, etc. that support your research publication where appropriate, and enables you to interlink the data with proper citation.
References
Adulyarat, M., Adulyarat, N., Kim, L., Poskin, L., & Manajit, S. (2024). Factors Influencing Attitudes Toward Aging Workforce: Evidence From College Students in Southern Thailand. Problems and perspectives in management, 22(1), 170-181. doi:10.21511/ppm.22(1).2024.15
Agnes Yemima, N., R. Wahjoe Witjaksono, N., & Luthfi Ramadani, N. (2024). Evaluation of the Success of Using a SAP-Based ERP System With Theory of Planned Behavior (TPB) Model. International Journal of Community Service Learning, 8(1), 49-61. doi:10.23887/ijcsl.v8i1.75780
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. doi:https://doi.org/10.1016/0749-5978(91)90020-T
Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human behavior and emerging technologies, 2(4), 314-324. doi:https://doi.org/10.1002/hbe2.195
Aknouch, L. (2023). Moroccan high-school students’ attitudes towards learning english as a foreign language. Indonesian TESOL Journal, 5(1), 1-13. doi:https://doi.org/10.24256/itj.v5i1.2965
Alshanqiti, A., Alharbi, O., Ismaeel, D., & Abuanq, L. (2023). Social Media Usage and Academic Performance Among Medical Students in Medina, Saudi Arabia. Advances in Medical Education and Practice, Volume 14, 1401-1412. doi:https://doi.org/10.2147/AMEP.S434150
Ananieva-zlateva, L. (2023). Farmers' attitudes towards the adoption of sustainable agricultural practices (literature analysis). Paper presented at the Innovative Development of Agricultural Business and Rural Areas. doi:https://idara.unwe.bg/Uploads/Conference/Conference%202023.pdf, Bulgaria.
Antawati, D. I., Resmadewi, R., & Muttaqien, D. R. (2024). What Do They Do With Their Phones? Teens' Smartphone Use Behavior Post Covid-19 Pandemic. Journal of Educational Health and Community Psychology, 13(1), 225. doi:10.12928/jehcp.v13i1.28233
Aras, E., & Peker, A. (2024). Adolescents' Attitudes and Intention to Seek Psychological Help According to the Theory of Planned Behavior. Psikiyatride Güncel Yaklaşımlar, 16(4), 617-627. doi:10.18863/pgy.1371163
Azkiah, M. R., & Hartono, A. (2023). The Influence of Social Media Influencers on Consumers' Buying Attitudes and Intentions. 1(3), 147-167. doi:10.61292/birev.v1i3.26
Balroo, S. A., & Saleh, M. A. (2023). How is Brand Loyalty Influenced by Brand Association of Reference Groups and Advertisement Informativeness Through Self-Brand Connection? International Journal of Economics, Business and Management Research, 7(10), 207-233. doi:https://doi.org/10.51505/ijebmr.2023.71013
Bangkok Business. (2024). “Bangkok, the Fashion City” is truly “Soft Power”. Retrieved from https://www.bangkokbiznews.com/lifestyle/beauty-fashion/1092623
Benita, E., Teguh, G. P., & Proboyo, A. (2023). The Moderation Role of Subjective Norm on Apple iPhone Purchase Intention: A Study on Generation Z Consumers in Indonesia. Petra International Journal of Business Studies, 6(2), 175-184. doi:10.9744/petraijbs.6.2.175-184
Blanco-Encomienda, F. J., Chen, S., & Molina-Muñoz, D. (2024). The Influence of Country-of-Origin on Consumers' Purchase Intention: A Study of the Chinese Smartphone Market. Asia Pacific Journal of Marketing and Logistics, 36(7), 1616-1633. doi:10.1108/apjml-05-2023-0462
Chandiona, D. F., Kallier, S., & Makhitha, K. (2024). Determinants Affecting Young Consumers’ Smartphone Purchase Intention During Covid-19 Pandemic. Mediterranean Journal of Social Sciences, 15(1), 23-41. doi:https://doi.org/10.36941/mjss-2024-0002
Chen, Y. (2024). Does Social Media Use Affect Consumers' Purchase Intention? Advances in Economics Management and Political Sciences, 89(1), 82-87. doi:10.54254/2754-1169/89/20231547
Chonlasathian, N. (2024). 4 decades of changing dressing styles with changing eras. Retrieved from https://siythailand.org/article_2024_1/
Deepak Anopchand, P. H. Z. R., Mahdzar, M., Abd Gani, A., & Isa, S. S. (2024). The Impact of Social Media on Hospitality and Tourism Management Students’ Academic Performance. International Journal of Academic Research in Business and Social Sciences, 14(2), 266-277. doi:10.6007/ijarbss/v14-i2/20809
Dwi Putri, D. K. A., & Dwiridotjahno, J. (2024). The Influence of Korean Brand Ambassador Credibility, Social Media Marketing, and Fear of Missing Out on Impulse Buying in the Scarlett Whitening X EXO Collaboration. Religion Education Social Law Journal, 6(6), 3015-3026. doi:10.47467/reslaj.v6i6.2122
Elshaer, I. A., Alrawad, M., Lutfi, A., & Azazz, A. M. S. (2024). Social commerce and buying intention post COVID-19: Evidence from a hybrid approach based on SEM – fsQCA. Journal of Retailing and Consumer Services, 76, 103548. doi:https://doi.org/10.1016/j.jretconser.2023.103548
Fadlan Ihza Andika Widiyantoro, N., & Kuswati, R. (2024). Understanding the Influence of Brand Experience and Brand Satisfaction on Brand Loyalty: Mediated by Brand Love. Journal of Humanities and Social Sciences Studies, 6(2), 07-16. doi:10.32996/jhsss.2024.6.2.2
Fikri, M., & Risqiani, R. (2023). Antecedents and Consequences of Consumer Attitudes Towards Advertising on Social Media. Business and Entrepreneurial Review (Ber), 23(1), 175-188. doi:10.25105/ber.v23i1.15203
Fraser, J., Counott, M., & Bergevoet, R. (2024). Behavioural drivers in farmer compliance for zoonotic threat prevention: A literature review looking at compliance in farmers through psychological theory, in the context of prevention of zoonoses outbreaks in the Dutch animal agriculture sector. Wageningen: Wageningen Economic Research.
Frintika, M. T., & Rachmawati, I. (2023). The Influence of E-WOM, Brand Image, Product Features, and Product Price on Purchase Intention for the Samsung Galaxy S23 Smartphone in Indonesia. Manajemen dan Kewirausahaan, 4(2), 117-130. doi:10.53682/mk.v4i2.7651
Galdón-Salvador, J.-L., Gil-Pechuán, I., AlFraihat, S.-F.-A., & Tarabieh, S. M. Z. A. (2024). Effect of Social Media Influencers on Consumer Brand Engagement and Its Implications on Business Decision Making. El Profesional De La Información, 33(2), 1-25. doi:10.3145/epi.2024.0210
Gokul, G., & Karthika, C. (2023). The Impact of Fear of Missing Out (FoMO) On Social Media Users of Kerala. ShodKosh: Journal of Visual and Performing Arts Communicating with Communities: Transcending the Borders, 4, 181-198. doi:10.29121/shodhkosh.v4.i1SE.2023.459
Gui, Q., & Abdullah, A. R. (2024). Empirical Review of Attitude Towards Eco-Friendly Hotels. 3(1), 105-115. doi:10.62051/ijgem.v3n1.13
Guo, H., & Yu, X. (2024). Use TPB to Explain the Influential Factors of Individual’s Intention of Providing Social Support to Depressed Adolescents by Social Media. Journal of Education Humanities and Social Sciences, 28, 776-781. doi:10.54097/v6387g44
Heriyati, P., Bismo, A., & Erwinta, M. (2024). Jakarta’s Generation Z and Local Fashion Industry: Unveiling the Impact of Brand Image, Perceived Quality, and Country of Origin. Binus Business Review, 15(1), 69-77. doi:https://doi.org/10.21512/bbr.v15i1.10162
Herlambang, A. J., Triyonowati, T., & Prijati, P. (2023). The Role of Purchase Intention as an Intervening Variable of Service Quality and Word of Mouth on Purchasing Decisions at PT Berlian Jasa Terminal Indonesia (PT BJTI PORT). International Journal of Business, Law, and Education, 4(2), 891-903. doi:https://doi.org/10.56442/ijble.v4i2.264
Huong, V. T., Chuong, N. T., & Tich, V. T. (2024). Analysis of Factors Affecting Vehicle Choice Behavior in Hanoi City. The Transport and Communications Science Journal, 75(1), 1125-1139. doi:10.47869/tcsj.75.1.2
Hussain, S., Pascaru, O., Priporas, C. V., Foroudi, P., Melewar, T. C., & Dennis, C. (2023). Examining the Effects of Celebrity Negative Publicity on Attitude To, and Reputation Of, Brand and Corporation, Directly and Based on Moderating Factors. European Business Review, 35(4), 469-499. doi:10.1108/ebr-05-2022-0098
Jalees, T., Alam, S. H., Zaman, S. I., & Qabool, S. (2023). Promotion strategies in consumer paradox towards word of mouth brand equity. ReMark-Revista Brasileira de Marketing, 22(2), 702-733. doi:https://doi.org/10.5585/remark.v22i2.20093
James, E. E., Etim, G. S., Nnana, A. N., Inyang, I. B., & Celestine., O. I. (2024). Influencer Marketing and Consumers’ Purchase Behaviour Towards New Smartphone Brands. 4(1), 16-34. doi:10.52589/ajste-zj9tsni7
Jindarattanaporn, N., Rittirong, J., Phulkerd, S., Thapsuwan, S., & Thongcharoenchupong, N. (2023). Are exposure to health information and media health literacy associated with fruit and vegetable consumption? BMC public health, 23(1), 1554. doi:https://doi.org/10.1186/s12889-023-16474-1
Kelly, B., Boyland, E., Tatlow-Golden, M., & Christiansen, P. (2023). Testing a Conceptual Hierarchy of Effects Model of Food Marketing Exposure and Associations With Children and Adolescents’ Diet-Related Outcomes. Public Health Nutrition, 27(1), e10. doi:10.1017/s1368980023002616
Khasanah, W. N., & Yudiana, F. E. (2021). The Effect of Religiousity, Subjective Normal and Perception of Halal Labels on the Interest of Buying Halal Cosmetics With Islamic Branding as Intervening Variable. Indonesian Journal of Islamic Economics Research, 3(2), 108-118. doi:10.18326/ijier.v3i2.5784
Kim, Y., Dhammasaccakarn, W., Laeheem, K., & Rinthaisong, I. (2024). The Impact of Family Functioning Factors on Smartphone Addiction and Phubbing among Muslim Adolescents in Thailand. Children, 11(5), 522. doi:https://doi.org/10.3390/children11050522
Kumarasinghe, P. J., Huang, Q., & Rathnayake, N. (2023). The Perspectives of University Academics on Their Intention to Purchase Green Smartphones in Sri Lanka. Interdisciplinary Journal of Information, Knowledge, and Management, 18, 369-385. doi:https://doi.org/10.28945/5160
Kwon, E. (2023). Materialistic Consumers Who Need to Signal Their Status: Examination of Antecedents and Consequences of Consumers’ Luxury Brands Engagement on Social Media. International Journal of Marketing Studies, 15(1), 98. doi:10.5539/ijms.v15n1p98
Lamoonpot, K., Boonchutima, S., & Mazahir, I. (2024). Customer-Brand Attitude Congruence and Purchase Intentions Among Thai Media Students in Higher Education: A Case Study of the Sansiri Brand. Media Education (Mediaobrazovanie), 20(2), 239-250. doi:10.13187/me.2024.2.239
Lei, Z., Liu, D., Li, M., Xian, D., & Fan, S. (2024). Vaccination intentions of hypertensive Chinese individuals during the COVID-19 epidemic: a structural equation modeling study. BMC Infectious Diseases, 24(1), 642. doi:10.1186/s12879-024-09480-0
Lestari, B. D., & Suratmini, D. (2024). The Relationship FoMO (Fear of Missing Out) and Nomophobia With Phubbing Behavior Among Adolescent Instagram Users. Indonesian Contemporary Nursing Journal (Icon Journal), 8(2), 82-89. doi:10.20956/icon.v8i2.30750
Lu, F.-C., & Sinha, J. (2024). How Social Media Usage and the Fear of Missing Out Impact Minimalistic Consumption. European Journal of Marketing, 58(4), 1083-1114. doi:10.1108/ejm-08-2022-0641
Malik, C., & Ahuja, Y. (2023). What influences purchase intention and how influence strategy moderates response? A study of Urban Indian Teenagers. European Economic Letters (EEL), 13(4), 987-1003. doi:10.52783/eel.v13i4.692
Miller, D. (2024). Impact of Social Media Marketing on Brand Equity in the United States. International Journal of Marketing Strategies, 6(1), 36-47. doi:10.47672/ijms.1834
Mizana, A., & Albari, A. (2024). The Influence of Subjective Norms and Religiosity on the Purchase Intention of Halal Products With the Mediator Variable of Consumer Attitudes. Journal of Economics Management and Trade, 30(1), 9-18. doi:10.9734/jemt/2024/v30i11185
Mombeuil, C., & Diunugala, H. P. (2023). Green brand awareness, green brand association, green perceived quality, and intention to purchase electric vehicles: The mediating effect of green trust. Research Square, 1-15. doi:https://doi.org/10.21203/rs.3.rs-2540718/v1
Mude, G., & Undale, S. (2023). Social Media Usage. International Journal of E-Business Research, 19(1), 1-20. doi:10.4018/ijebr.317889
Nakhonchaigul, K., & Siriyotha, K. (2024). From Plate to Planet: Factors Influence Thai Consumers’ Adoption Intention as Sources of Actual Behavior Development of Plant-Based Food. Revista De Gestão Social E Ambiental, 18(9), e07290. doi:10.24857/rgsa.v18n9-125
Nasution, R., Sugianto, S., & Dharma, B. (2023). Fear of Missing Out (FOMO) Behavior in Consumption Among FEBI UINSU Students Analyzed from a Maslahah Perspective. Scientific Journal of Economics and Business, 11(2), 1997–2006. doi:https://doi.org/10.37676/ekombis.v11i2.6819
National Statistical Office. (2024). The 2024 household survey on the use of information and communication technology (Quarter 1). Retrieved from https://www.nso.go.th/nsoweb/storage/survey_ detail/2024/20240531072624_48392.pdf
Ngian, E.-T., Tie, M. S.-Y., Sim, C.-Y., Chiu, G. H.-M., Chin, C.-H., & Lau, Y.-X. (2023). Smartphones Purchase Intention: Testing the Moderating Effect of Brand Image among Youths. Malaysian Journal of Consumer and Family Economics, 31, 460-481. doi:https://doi.org/10.60016/majcafe.v31.17
Ngo, T. T. A., Nguyen, N. T. A., La, U. N., Truong, D. N., & Nguyen, H. Q. B. (2024). Impacts of Social Media Experiences on Academically Related Peer Influence and Fear of Missing Out of Secondary and High School Students. International Journal of Engineering Pedagogy, 14(2), 112–129. doi:10.3991/ijep.v14i2.43567
Nguyen, H. T., Vu, T. V., Nguyen, V. H. A., Hua, T. D., & Tran-Chi, V.-L. (2024). Exploring the Impact of Social Networking Usage on Attachment Styles and Mental Health: A Study Among College Students in Vietnam. Multidisciplinary Reviews, 7(8), 2024172. doi:10.31893/multirev.2024172
Nuchnomboon, R. (2020). Idol effect in Thailand: The image with creative costume to construction of appearance in new media. The Journal of Social Communication Innovation, 8(1), 130-143. doi:https://ejournals.swu.ac.th/index.php/jcosci/article/view/12704
Nukulsomprathan, P. (2024). A collection of important statistics and insights of Thai people with the use of Digital and Social Media 2024. Retrieved from https://www.popticles.com/insight/thailand-digital-and-social-media-stats-2024/
O'Reilly, N., Paras, C., Gierc, M., Lithopoulos, A., Banerjee, A., Ferguson, L., . . . Faulkner, G. (2024). Nostalgia-Based Marketing Campaigns and Sport Participation. International Journal of Sports Marketing and Sponsorship, 25(3), 664-683. doi:10.1108/ijsms-07-2023-0141
Okati-Aliabad, H., Hashemi Habybabady, R., Sabouri, M., & Mohammadi, M. (2024). Different Types of Mobile Phone Use While Driving and Influencing Factors on Intention and Behavior: Insights From an Expanded Theory of Planned Behavior. PLoS One, 19(3), e0300158. doi:10.1371/journal.pone. 0300158
Oludoye, O. O., & Supakata, N. (2024). Breaking the Plastic Habit: Drivers of Single-Use Plastic Reduction Among Thai University Students. PLoS One, 19(5), e0299877. doi:10.1371/journal.pone.0299877
Panahi, S., & Ghalavand, H. (2024). The mediating role of health literacy in the relationship between self-care and planned behavior against Covid-19. BMC Infectious Diseases, 24(1), 608. doi:10.1186/s12879-024-09513-8
Pasaribu, J. P. K., Nadapdap, J. P., Trisilo, R. G., Rahman, A. H., & Ismayanti, P. (2024). Behaviour change: The impact of consumer trust on product purchase decision making. Sebelas Maret Business Review, 9(1), 31-38. doi:https://doi.org/10.20961/smbr.v9i1.81361
Perera, C. H., Nguyen, L. T. V., & Nayak, R. (2023). Brand Engagement on Social Media and Its Impact on Brand Equity in Higher Education: Integrating the Social Identity Perspective. International Journal of Educational Management, 37(6/7), 1335-1359. doi:10.1108/ijem-05-2023-0260
Pratiwi, R., Putri, M. N. A. K., Rahmatullah, A. R., Dewi, N. P. P. A. T., & Sari, N. K. D. P. (2023). Social Media Engagement as a Mediator of Fear of Missing Out and Self-esteem in Adolescents. Paper presented at the International Conference of Psychology: International Conference on Indigenous Treatment and Contemporary Psychology (ICoP 2022). doi:10.2991/978-2-38476-080-0_8.
Putri, R. C., Karuniasa, M., & Wahyono, S. (2024). Behavioral Intention of Domestic Organic Waste Segregation in Urban Communities (Case Study: Sukmajaya and Cilodong Districts, Depok City). Journal of Natural Resources and Environmental Management, 14(1), 92-100. doi:10.29244/jpsl.14.1.92-100
Qudsyi, H., & Fasya, S. (2024). Fear Of Missing Out and Psychological Well-Being Among Final-Year Undergraduate University Students in Indonesia. Paper presented at the Proceedings of the 6th International Seminar on Psychology, ISPsy 2023, 18-19 July 2023, Purwokerto, Central Java, Indonesia. doi:10.4108/eai.18-7-2023.2343374.
Ratnasari, R. T., Prajasari, A. C., & Kassim, S. (2023). Does religious knowledge level affect brand association and purchase intention of luxury cars? Case of the Lexus cars in Indonesia. Journal of Islamic Marketing, 14(4), 988-1006. doi: https://doi.org/10.1108/JIMA-01-2020-0004
Ravichandran, D., & Campus, T. (2023). Impact of Brand Equity on Purchase Intention of Smartphone. International Journal of Research and Innovation in Social Science, 7(1), 264-272. doi:https://doi.org/10.47772/ijriss.2023.7106
Reisenwitz, T. H., & Fowler, J. G. (2023). Personal and social determinants of fear of missing out (FoMO) in younger consumers. Journal of Business Strategies, 40(1), 21-36. doi:https://doi.org/10.54155/jbs. 40.1.21-36
Rinaldi, M. R. (2024). Fear of Missing Out (FoMO) and Internet Addiction Among Adolescence: The Moderation Effect of Gender Differences. Humanitas Indonesian Psychological Journal, 1-12. doi:10.26555/ humanitas.v21i1.580
Sabri, M. I. M., & Nazri, M. A. (2023). Impact of brand equity on laptop purchase intention among public university student. Paper presented at the I-iECONS e-proceedings. doi:https://doi.org/ 10.33102/iiecons.v10i1.119.
Sakr, A. A., Shaban, A. M., Mohamed, Y. W., Abdelraouf, F. Y., El Shaarawy, N., & Ashoush, N. (2023). The Impact of Sustainability on the Consumer’s Purchase Intention. The Business & Management Review, 14(2), 175-186. doi:https://cberuk.org/cdn/conference_proceedings/2023-09-13-16-16-27-PM.pdf
Salmah, S., & Shikur, A. A. (2023). The Relationship of Attitude, Perceived Behavioral Control, Subjective Norm on Halal Food Purchasing Behavior on Indonesian Muslim Millennials. Islamic Economy of Indonesia, 5(1), 1-14. doi:https://doi.org/10.58968/eii.v5i1.258
Sanofi. (2024). Utilizing Social Media and Communicating Responsibly. Retrieved from https://www.codeofconduct.sanofi/topics/utilizing-social-media-and-communicating-responsibly/
Seeherunwong, A., Tipayamongkholgul, M., Angsukiattitavorn, S., Muangsakul, W., Singkhon, O., Junda, S., . . . Aekplakorn, W. (2023). Association between socioecological factors and electronic cigarette use among Thai youth: an institution-based cross-sectional study. BMJ open, 13(7), e069083. doi:https://doi.org/10.1136/bmjopen-2022-069083
Setiawan, A. N., Farhana, Z., & Rahayu, F. (2023). Consequences of environmental concern, health consciousness, and perceived behavior control. The Management Journal of Binaniaga, 8(1), 57-70. doi:https://doi.org/10.33062/mjb.v8i1.23
Shalom, J., Nyathi, C., & Tafirenyika, B. (2024). An Assessment of the Effects of Brand Equity on Consumers’ Purchase Intentions on Bokomo Brands in Namibia. The International Journal of Business & Management, 11(11). 121-130. doi:10.24940/theijbm/2023/v11/i11/bm2311-028
Sijabat, R. (2024). The Impact of Parasocial Relationships and Self-Congruity on Online Purchasing Decisions: The Mediating Role of Fear of Missing Out. Journal of Ecohumanism, 3(7), 437-450. doi:10.62754/joe.v3i7.4215
Srinivas, K. (2024). The Effect of Brand Equity on Smartphone Purchase Intention. International Journal of Scientific Research in Engineering and Management, 8(1), 1-6. doi:10.55041/ijsrem28282
Sun, Y., & Bao, Z. (2023). Live Streaming Commerce: A compulsive Buying Perspective. Management Decision, 61(11), 3278-3294. doi:10.1108/md-10-2022-1461
Suo, L., & Huang, Y. (2023). Willingness to Pay Premium for Green Agricultural Products. Rajabhat Chiang Mai Research Journal, 24(3), 13-30. doi:10.57260/rcmrj.2023.264981
Susanto, B., & Ruswanti, E. (2024). The Influence of Social Media Marketing Activities on Brand Loyalty in Mobile Phone Products. Eduvest - Journal of Universal Studies, 4(1), 93-109. doi:10.59188/ eduvest.v4i1.1001
Sutanto, Y. F., Setiobudi, A., & Sugiharto, K. N. (2024). Switching Intention in Halal Cosmetics Products. Jurnal Ekonomi Bisnis & Entrepreneurship, 18(1), 186-196. doi:10.55208/jebe.v18i1.496
Tao, Y. (2024). The Causes and Effects of Fear of Missing Out on Social Media. Lecture Notes in Education Psychology and Public Media, 33(1), 64-68. doi:10.54254/2753-7048/33/20231464
Tarabieh, S., Gil, I., Galdón Salvador, J. L., & Faisal Ahmad AlFraihat, S. (2024). The New Game of Online Marketing: How Social Media Influencers Drive Online Repurchase Intention Through Brand Trust and Customer Brand Engagement. Intangible Capital, 20(1), 103. doi:10.3926/ic.2515
Tuan Phan, A., Van Nguyen, A., Van Ho, N., & Ha Hai, G. (2024). Social media marketing and customer purchase intention: evidence-based bibliometrics and text analysis. Innovative Marketing, 20(2), 169-181. doi:https://doi.org/10.21511/im.20(2).2024.14
Wang, P. (2024). Impact of Brand Marketing Strategies Based on Consumer Purchase Intention Mining. Computer-Aided Design and Applications, 21(S12), 205-219. doi:https://doi.org/10.14733/ cadaps.2024.S12.205-219
Waqar, A., Javed, Z., & Rasool, A. (2023). Brand Consciousness, Social Comparison and Materialism Amongst Teenagers. Pakistan Journal of Humanities and Social Sciences, 11(2), 1052–1060. doi:10.52131/ pjhss.2023.1102.0416
Xu, T., & Li, Z. (2024). One-Way or Two-Way Arrow?: A Bidirectional Relationship Between Adolescent's Social Media Use and Peer Pressure and the Gender Difference. Lecture Notes in Education Psychology and Public Media, 48(1), 219-224. doi:10.54254/2753-7048/48/20231663
Zhang, Q., Wang, Y., & Ariffin, S. K. (2024). Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity. PLoS One, 19(2), e0296339. doi:https://doi.org/10.1371/journal.pone.0296339
Zhou, Y., Abuduxukuer, K., Wang, C., Wei, J., Shi, W., Li, Y., . . . Luo, J. (2024). WeChat Usage and Preservation of Cognitive Functions in Middle-Aged and Older Chinese Adults: Indications From a Nationally Representative Survey, 2018–2020. BMC public health, 24(1), 1783. doi:10.1186/s12889-024-19210-5
Zulqarnain, M., Iqbal, M., & Muneer, S. (2023). Impact of Social Media Marketing on Purchase Intention: The Moderating Role of Perceived Enjoyment. Journal of Social Media Marketing, 2(2), 35-48. doi:https://doi.org/10.33422/jsmm.v2i2.1171