Published: 23-04-2023

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RESEARCH ARTICLE

THE DEVELOPMENT OF AN INSTRUCTIONAL MODEL FOR WIND BAND’S THAI TRADITIONAL MUSIC USING TRANSMISSION OF LT.COL., WICHIT HO-THAI (NATIONAL ARTIST) AS A ROLE MODEL

Supasira Tawichai, Ratchanon Yimrayub

1-13

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MARKETING COMMUNICATION AFFECTING CONSUMEIS BEHAVIOR WHEN CHOOSING WHICH AU TOMIOBILE SERVICE CENTER TO CHANGING TIRES IN CHANTHABURI PROVINCE

Kittipan Huayhongtong , Apiwan Sirinantana

14-24

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DIGITAL MARKETING THAT AFFECTS HEALTHY FOOD CONSUMPTION FOR THE ELDERLY IN BANGKOK

Kritchakhun Bhanityanakorn, Teerakunya Tangsuvanrangsee, Sarawoot Nienvitoon, Satawat Kantajan

25-36

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DEVELOPMENT OF COMMUNITY PRODUCTS AND PACKAGING TO PROMOTE HEALTH TOURISM, RANONG PROVINCE

Kanyamon Kanchanathaveekul Kanchanathaveekul, Wannaporn Wannaporn Buddhapoompitak, Premkamon Jankaweekool3, Sirinya Siriyanun, Narin Sungrugsa

37-48

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CREATIVE LEADERSHIP FOR ORGANIZATIONAL EFFECTIVENESS OF MUNICIPALITIES IN CENTRAL REGION OF THAILAND

Vatchara Naronglitidach, Ravipa Thummachote

49-57

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DEVELOPING SUPPLY CHAINS BY MANAGING THE BASE COST OF ORGANIC VEGETABLE PRODUCTS ACTIVITIES OF THUNG PHAO TAO COMMUNITY NAKHON PATHOM PROVINCE

Ratchaneewan Sujarit, Srisarin Norasedsophon, Martusorn Khaengkhan, Sittichai Pintuma

58-67

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CAUSAL RELATIONSHIP MODEL OF EMPLOYEE RELATIONSHIP MANAGEMENT AND CUSTOMER RELATIONSHIP MANAGEMENT FOR COMPETITIVE ADVANTAGES OF COMPANIES LISTED ON THE MARKET FOR ALTERNATIVE INVESTMENT (MAI)

Thanet Oonprechavanich

68-80

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FACTORS INFLUENCING THE QUALITY OF LIFE AND REVISIT INTENTION OF THE ELDERLY USING THE ELDERLY CARE SERVICES IN THAILAND

Watcharaporn Kayom, Tunpawee Ratpongporn, Taweesak Roopsing, Ampon Shoosanuk

81-91

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CHANTABOON LOCAL FOOD WISDOM : CREATING DIGITAL PHOTOGRAPHY FROM STORYTELLING TO PROMOTE COMMUNITY TOURISM

Wikhanesuan Tagong, Suttinun Sotwitee , Pisit Chaisuwanthavorn

92-102

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FACTORS AFFECTING LEADERSHIP EFFECTIVENESS IN GOVERNMENTAL HOSPITALS UNDER THE MINISTRY OF PUBLIC HEALTH

ยุคลฉัตร หลำวรรณะ, Suwannee Sangmahachai, Uthai Laohawichen

103-115

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PRODUCTION DESIGN OF DANTE FERRETTY IN A PERIOD FILM

Jirapa Perksang, Banjong Kosalwat , Suchart Otaivites, Pattamawadee Jaruworn, Jetsak Sangsingkaew

116-126

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A DEVELOPMENT OF AUTOMATIC CONVERSATION FOR LEARNING INFORMATION THROUGH LINE MESSAGING API CHATBOT

Apichai Trangansri

127-138

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THE SATISFACTION TOWARDS ONLINE LEARNING VIA LINE APPLICATION AND GOOGLE MEET APPLICATION OF STUDENTS OF BACHELOR OF NURSING SCIENCE PROGRAME, BANGKOKTHONBURI UNIVERSITY DURING COVID-19 PANDEMIC

Sudruk Chitthathairatt, Jiratchaya Junphunt , Wantanaporn Khwanngam

139-150

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TALENT MANAGEMENT IN PUBLIC BANKS

Pattara Ratiwat, Suwannee Sangmahachai

151-160

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COSTS AND RETURNS IN PIGLET PRODUCTION ACCORDING TO THE SUFFICIENCY ECONOMY PHILOSOPHY IN THE AREA IN MUKDAHAN PROVINCE

Thitiya Khumnon, Sureerat Senalert , Pornsithakarn Sangwantong

161-170

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INTERNATIONAL LAW PROBLEMS OF THE SEA DISPUTE SETTLEMENT ON UNITED NATIONS CONVENTION ON THE LAW OF THE SEA 1982

Visitsak Nuengnong, Songporn Pramarn

171-179

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THE VALUE ANALYSIS AND ASSESSMENT OF RESEARCH PROJECTS ON THAI TRADITIONAL MEDICAL KNOWLEDGE AND HERBS

Somsak Kreechai, Pakornsit Nuchuay , Jiranuawt Hombunteing

180-190

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NEW MARKETING MIX FACTOR (4C'S) AND FORMAT LIFESTYLE AFFECT THE DECISION TO PURCHASE HEALTHY FOOD THROUGH ONLINE CHANNELS OF CONSUMERS IN PATHUM THANI PROVINCE

Risa Sedsuwan , Sutthipat Assawavichiroj

191-204

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Academic article

APPlYING MCKINSEY’S 5 R FRAMEWORK IN THE ADJUSTMENT OF RESTAURANT ENTREPRENEURS IN THE COVID-19 EPIDEMIC

Thawanya Charoenthongthae

205-212

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