Published: 2020-12-28

Full Issue

ปก-กองบรรณาธิการ-สารบัญ

บทความวิชาการ (Academic article)

Global University Rankings and Implications for Thai Universities

Pimprae Srisawat

1-12

1-12

บทความวิจัย (Research article)

The Practices of Proactiveness Dimension in Entrepreneurial Marketing

Thirarut Worapishet

13-25

13-25

Creating Perceived Value by Developing Authenticity for Local Food in Khao Kho, Petchabun Province, through Story-telling

Kittima Chanvichai, Terapon Poorat

26-37

26-37

The Factors Affecting the Quality of Financial Statement of Small and Medium Enterprise (SMEs) in Thailand from the Perspective of the Executive

Salakjit Ninlaphay

38-49

38-49

The Blue Ocean Strategy to Make Sustainable Difference in Traditional Small and Medium Enterprises (SMEs) in Nakhonnayok Province of Thailand

Angkan Kachawangsie, Attaporn Puttipong

50-69

50-69

The Causal Factors of Information Technology Requirements and Communications for Accessing to Knowledge for the Elderly in Nakhon Ratchasima Province

Somchad Deeudom, Jakret mettathamrong

70-82

70-82

Supplier Management Factors Affecting Inventory in Small and Medium-sized Electronics and Electrical Parts Manufacturers

pornthep kaewchur, Theathanick Siriwoharn, Kanreutai Klangphahol

83-98

89-98

Eastern Mass Media’s Attitudes towards Tourists’ Unsafe States in Pattaya

Songyot Buaphuean

99-111

99-111

Risk Behavior of Thrift and Credit Cooperatives under Prolonged Low Interest Rates: The Case of Thailand

Kovit Charnvitayapong

112-132

112-132

Factor Toward the Trustworthiness of Tourists for Payment Online of Small Hotel in Mueang, Phitsanulok

Paramet Damchoo, Daorung fangtong, Thanawat Khwanboon

133-153

133-153

Accounting System of Small and Medium Enterprises in Phitsanulok Province: The Sector Analysis

Chanida Yarana, Pattaraporn Pongsaporamat, Suntaree Tungsriwong, Sirat Sonchai

154-173

154-173

Elderly Use of Risk-Free Media: Creating Media Literate Elderly Health Communicators

Sirintorn Bhibulbhanuvat, Nuntiya Doungphummes, Kwanchit Sasiwongsaroj

174-191

174-191