Factor Toward the Trustworthiness of Tourists for Payment Online of Small Hotel in Mueang, Phitsanulok

Main Article Content

Paramet Damchoo
Daorung fangtong
Thanawat Khwanboon

Abstract

The aims of this research were to examine  online payment behavior of tourists staying at a small sized hotel in Phitsanulok, Exploring tourism trustworthiness for online payments in small hotel at Phitsanulok.and Factor toward the trustworthiness of tourists for Payment Online of Small Hotel in Mueang, Phitsanulok.And A survey questionnaire to total 400 Sample. Descriptive statistical analysis was employed as a technique for examination of data, consist Mean and standard deviation. The findings indicated that most of tourist used smart phone for online payment, Tourists booking directly through small hotels and Credit Card. Use the online payment system about 1-2 times per month. Most determinant for tourist were for online payments in small hotel, reputation of small hotels is well-known for both online and offline. The hypothesis testing results showed that different personal factors including gender, age, education, monthly income, actor toward the trustworthiness of tourists for Payment Online of Small Hotel in Mueang, Phitsanulok among the sample. With the statistical significance level of 0.05.

Article Details

How to Cite
Damchoo, P. ., fangtong, D. ., & Khwanboon, T. . (2020). Factor Toward the Trustworthiness of Tourists for Payment Online of Small Hotel in Mueang, Phitsanulok . Journal of Business, Innovation and Sustainability (JBIS), 15(3), 133–153. retrieved from https://so02.tci-thaijo.org/index.php/BECJournal/article/view/242441
Section
บทความวิจัย (Research article)

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