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ปีที่ 19 ฉบับที่ 4 (2024): October - December 2024
เผยแพร่แล้ว:
2024-12-27
ฉบับเต็ม
Front Page
บทความวิจัย (Research article)
Modelling Green Chinese Value-Attitude Enhancing New First-tier Cities' Furniture Consumption Market
Chen Ling, Prin Laksitamas
1-20
Leveraging SWOT Analysis for Effective Electric Vehicle Marketing: A Literature Review
Dare Oluwatobi Adekoya
21-41
Sustainable Hotel Business Development Strategies: A Case Study of Hotels in the Eastern Region of Thailand
Thunyanun Somboonrattanachoke
42-58
Developing the Capability of Community Innovator in Managing Waste Agricultural By-products in Chiang Rai Province
Chakkaphan Chaithat, Watcharee Manussanit, Nion Surimongkonlertkun
59-75
The Creation of Prediction Model for the Volumes of Thailand's Orchid Exports by Applying Machine Learning Methodologies
Pongsatorn Tantrabundit, Lersak Phothong, Anupong Sukprasert
76-89
The Intergenerational Co-residence and Happiness of Elders in Thailand
Akkaya Senkrua
90-106
Consumers' Perspective Scale on the Impact of Corporate Social Responsibility of Chinese Games Company
Zheyun Zheng
107-124
Generation Z’s Value Perception and Advocacy of Accommodation Promotions Offered by Online Travel Agencies
Alisa Sony, Pornlapas Suwannarat
125-140
The Causal Relationship Model of Employee Participation, Trust in Coworkers, and Task Performance: Empirical from Salesperson in Thailand
Napatcha Pancharoen, Peevara Parnitvitidkun
141-159
The Impact of Travel Experience on Tourist Satisfaction and Intention to Revisit towards Wellness Tourism in Thailand
Punnapassorn Suntornteerasut, Chonlatis Darawong, Ramida Wongvedvanij
160-179
The Digital Content on Social Media for Tourism Promotion of Wang Krod Community, Phichit
Songpol Chumnumwat, Kittima Chanvichai
180-195
Value Co-Creation Behavior on Hotel Guests’ Revisit Intention: The Mediating Role of Customer Satisfaction and Subjective Well-Being
Chavana Angkanurakbun, Natthakan Pruksorranan
196-212
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