เผยแพร่แล้ว: 2026-06-30

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บทความวิชาการ (Academic article)

A Strategic Framework for Transforming Thailand's Esports Ecosystem into a Sustainable Revenue-Generating Industry

Porntiva Niparin, Anamai Damnet
1-15

บทความวิจัย (Research article)

The Analytic Hierarchy Process Analysis for Sustainable Competitive Advantage of Health Business: A Resource-Based View

Apisara Mooljoy, Pratsanee Na Keeree
16-32

Communication-Related Factors Influencing Social Relationships, Psychological Well-Being, and Life Satisfaction among Older Social Media Users in Surat Thani Province

Nuntipa Pushsapavardhana, Piyata Nuanla-ong, Praewpan Parnnuch
33-53

Analyzing Social Media Tourism Content for Content Creation on Wang Krod Community’s Social Media Platforms

Songpol Chumnumwat, Kittima Chanvichai
54-72

Production Factors and Technological Change in Driving Economic Growth in Thailand’s Service Sector

Arnon Kasisom, Pakarat Jumpanoi
73-85

Digital Marketing Capability and Sustainable Marketing Performance: Evidence from Cosmetics Firms in Thailand

Rattawut Chaola, Kornchai Phornlaphatrachakorn, Sorawit Ngamsutti, Chutima Ruanguttamanun
86-105

The Effect of ESG Practices on Portfolio Efficiency in Thailand’s Transportation and Logistics Sector

Sirikwan Jaroenwiriyakul, Kanatnan Thaweewat, Prawpan Oruangke, Ruksakul Cheewakoset
106-125

The Influence of Social Influencers on Awareness of ‘Don’t Drink and Drive’ Social Marketing Campaigns among Thai Youth

Kessara Kanchanapoom, Phuangpornphat Viriya
126-144