Vol. 7 No. 2 (2023): July - December

View Vol. 7 No. 2 (2023): July - December

Published: 2023-11-21

Full Issue

(ภาษาไทย PDF)(FULL)

Research Articles

Unveiling the 4Es Marketing Strategy: Factors Influencing Online Shopping Behavior Among Consumers in Krabi, Thailand

Pongsakorn Limna

1-11
- (English PDF)
Marketing Mix Factors Affecting the Success of Community Enterprise Entrepreneurs in Muang District, Lampang Province

Daoduean Inteacha, Thanatcha Khumsri, Prasittachai Dechkham

12-20
- (ภาษาไทย PDF)
Accounting Professional Skills Affect Audit Quality and Credibility in the Audit of Tax Auditors in the Northeastern Region

Nutrapa Kumkrong, Daranee Uachanachit

21-33
- (ภาษาไทย PDF)
Marketing promotion that affects the purchasing behavior of crispy rice cracker of the community enterprise of the housewives’ group, Ban Hua Nong, Hang Chat Subdistrict, Hang Chat District, Lampang Province

Nattapong Srijaiwong

34-43
- (ภาษาไทย PDF)
Factors Affecting the Selection of Chao Phraya River Cruise in Bangkok

Pongpipat Sanedee

44-54
- (ภาษาไทย PDF)
Study risk and return of an investment and valuation of securities in SETCLMV

Chinagrit Wongrak

55-64
- (ภาษาไทย PDF)
Development and Promotion of Community Tourism through the Public-Private Collaboration according to the Thailand’s Tourism Strategic: Case Study of the Communities in the Mun River Basin under the Lower Isan Tourism Development Area

Autthapon Sirivejjabhandu

65-76
- (ภาษาไทย PDF)
Policy Experimentation: A Case Study of “Phuket Sandbox”

Nasroon Kooyai

77-91
- (ภาษาไทย PDF)

Academic Research

The Role of Collaboration and Partnerships in Achieving Sustainability Goals in Event Management

Phisunt Tinakhat, Varintorn Viriyachaikul

92-111
- (English PDF)
Adaption of personnel in the public organizations to create self-esteem in the disruption era

Thanyarat Naiyanat, Chanattee Poompruk, jakkrapan kittinorarat

112-122
- (ภาษาไทย PDF)

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