Interdisciplinary Journal of Buriram Rajabhat University

The Influence of Modern Leadership on Performance of Accountants in the Automotive Parts Manufacturing Companies in Thailand

Boonchaung Srithonrach — 2025-08-08

The purpose of this research was to study modern leadership, performance and test the influence of modern leadership on performance of accountants in the automotive parts manufacturing companies in Thailand. The questionnaires were used as a tool for collecting from 158 of accountants in the automotive parts manufacturing companies in Thailand. The statistics used for the analysis were mean, standard deviation, multiple correlation analysis and multiple regression analysis.

The results of the study revealed that the accountants agreed with having modern leadership as a whole and in each of all these at a high level: decision making, team work, vision and learning new thing and inspire. the accountants agreed with having performance as a whole and in of all these at a high level: reliable work, timeliness work success and standardized work.

According to test the influence, the following were found: 1) modern leadership in the inspire has positive influence on performance as a whole (β = 0.232, p < 0.05). 2) modern leadership in the team work has positive influence on performance as a whole (β = 0.323, p < 0.05). 3) modern leadership in the vision and learning new thing has positive influence on performance as a whole (β = 0.255, p < 0.05).

Effects of Profitability and Effective Income Tax Rate: A Case study from China and Thailand

Meng Wang — 2025-08-08

This research aims to test the influence of profitability on the effective tax rate of listed companies in the stock exchanges of China and Thailand during 2019-2023. There were 2,906 listed companies in the Shenzhen Stock Exchange of China and 553 listed companies in the Stock Exchange of Thailand. The tools used for data collection was spreadsheet data collection tables. Statistics used in the research included mean, standard deviation, correlation analysis, and multiple regression analysis. The results showed that, according to China's data, profitability, return on investment (ROA), and net profit margin (NPM) have a positive relationship with the effective tax rate. According to Thailand's data, profitability, return on investment (ROA), and net profit margin (NPM) have a positive relationship with the effective tax rate. Therefore, investors interested in investing in both Thailand and China's stock exchanges may apply the research results to their investment decisions to achieve their desired returns.

Factors Determining Likelihood to Travel with Pets in the Commercial Aircraft Cabin

Tuangbhorn Salakij — 2025-08-08

The purpose of this study was to examine the influence of supporting factors on the likelihood of passengers traveling with pets in the cabin of commercial aircraft. The study sample comprised 423 Thai passengers who utilized domestic commercial flight services at Don Mueang International Airport. Data were analyzed using descriptive statistics including frequency, percentage, mean, and standard deviation. Hypothesis testing was conducted using inferential statistics, specifically multiple regression analysis, with the significance level set at 0.05.

The results identified four factors that significantly influenced the likelihood of passengers traveling with pets in the aircraft cabin, based on stepwise multiple regression analysis. These factors were: (1) Pet Attachment, (2) Social Agreement, (3) Travelability, and (4) Human–Pet Interaction. All four variables demonstrated a significant positive relationship with the likelihood of traveling with pets. Collectively, these factors explained 40.2% of the variance in travel likelihood (R² = 0.402), with statistical significance at the 0.05 level.

Development of Multimedia for Distributing Services Tourism by Using English Communication skills for Tourism Support Service Providers, Lamduan Subdistrict, Krasang District, Buriram Province

Wanicha Plangruksa — 2025-08-08

This research aims to investigate the patterns of English language use among community-based tourism service providers and to develop and to develop learning media through a mobile application. The main objectives were to address English communication challenges in the tourism community and to create media that could effectively motivate tourists in Lamduan Subdistrict, Buriram Province. The study found that local tourism providers primarily used basic English expressions, such as welcoming guests, describing tourist attractions, and answering general questions. Commonly used phrases were identified, and a needs analysis revealed that the most essential communicative situations included giving directions, introducing local food menus, and explaining tourism activities. These findings served as the foundation for developing the “Lamduan Tour Guide” application.The application was designed as a multimedia learning tool, incorporating English language content through engaging infographics, videos, and interactive exercises. It aimed to enhance practical communication skills by simulating real-life scenarios, such as providing tourist information and introducing local culture.

This study involved a total of 400 participants, selected using purposive sampling. The sample consisted of 30 tourism support service providers and 370 tourists. The results indicated that the mobile application received the highest level of satisfaction, with an overall mean score of 4.62 out of 5. The aspect that received the highest satisfaction rating was user satisfaction, with a mean score of 4.75, based on feedback from all 400 participants. Notably, 80% of local providers reported increased confidence in English communication, while over 85% of international tourists acknowledged the community’s improved language capabilities. The number of tourists increased by 30% compared to the same period in the previous year, illustrating the successful integration of digital technology in language skill development. This initiative not only improved communication efficiency and boosted provider confidence but also attracted more domestic and international tourists, demonstrating the effectiveness of the application in promoting community-based tourism and supporting sustainable local economic development.

Entrepreneurial Characteristics and the Creation of Competitive Advantages Influence the Success of Restaurant Service Businesses in Mueang Lampang District, Lampang Province

Kaschanan Lertpongsin — 2025-10-15

The research objectives were 1) to study the importance of entrepreneurial characteristics, competitive advantages, and the success of the restaurant service business, and 2) to study the entrepreneurial characteristics and the competitive advantages toward the success of the restaurant service business in Mueang Lampang District, Lampang Province. The sample group was 400 restaurant general restaurant operators who provide made-to-order food services both at the store and online, operating in Muang Lampang District, Lampang Province. The instrument was a questionnaire. Data were analyzed using descriptive statistics to find percentages, means, and standard deviations. Inferential statistics were analyzed using multiple regression techniques using Enter Selection.

The research results found that overall entrepreneurial characteristics were of the highest level of importance, with personal privacy being the most important, followed by the willingness to take risks and the desire for success. The overall competitive advantage is of the highest importance, with focus being the most important, followed by differentiation and cost leadership. Overall success in service businesses is at the highest level, with internal processes and customer being the most important, followed by finance and learning and development. The results of the multiple regression analysis found that entrepreneurial characteristics and the creation of competitive advantages influenced the success of the service business, which was statistically significant at the 0.05 level. The right characteristics of an entrepreneur, such as Individuality, willingness to take risks and aspirations for success are key factors influencing the success of service businesses and the ability to gain competitive advantages, such as focus on impressive service and differentiation from competitors.

The Quality of Service that Affects the Satisfaction at the "Sukjai Klaibaan health rehabilitation center" of the Buriram rehabilitation

Juthatip Lexoudakron — 2025-11-10

This study investigated service quality and client satisfaction at the Sukjai Near Home Community Rehabilitation Centers under the Buriram Provincial Rehabilitation Fund, examined their relationships, and identified service quality factors predicting satisfaction. A quantitative cross-sectional design was employed. Data were collected from 328 service users using a structured questionnaire. Descriptive statistics summarized levels of service quality and satisfaction; multiple regression evaluated the predictive power of the five SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy.

Results indicated that overall service quality was at the highest level (\bar{x}= 4.63, S.D. = 0.57). Empathy achieved the highest mean (\bar{x}= 4.67, S.D. = 0.55). Overall satisfaction was also at the highest level (\bar{x}= 4.60, S.D. = 0.59), with equitable service receiving the highest rating (\bar{x}= 4.68, S.D. = 0.53). All five service-quality dimensions correlated positively with satisfaction (p < 0.01). The regression model explained 75.50% of variance in satisfaction (R² = 0.755). Significant standardized coefficients were observed for tangibles ( \beta = 0.271), responsiveness ( \beta = 0.171), assurance ( \beta = 0.223), and empathy ( \beta = 0.236), whereas reliability ( \beta = 0.065) was not significant. The findings suggest priorities for community-based rehabilitation services. Enhancing visible resources, strengthening professional competence and consistent procedures, ensuring timely responses, and cultivating empathic communication can elevate satisfaction. Maintaining fairness and equity in service delivery remains essential. Practical implications include targeted investment in equipment and environment, structured staff training on responsive and empathic practices, and protocols that reinforce assurance. Future research should employ mixed-method or longitudinal designs to verify causal pathways, examine heterogeneity across centers, and explore moderators such as client health status, visit frequency, and service capacity. Overall, the study confirms the central role of multidimensional service quality in shaping client satisfaction and offers evidence-based directions for improving care in Buriram Province and similar settings.

The Quality of Life of the Elderly in Local Communities through Elderly Schools Based on the Active Aging Concept: A Case Study of Sawaijik Subdistrict, Mueang District, Buriram Province

Kittikawin Eaimviriyawat — 2025-11-10

This research aimed to: 1) examine the quality of life among older adults, 2) compare their quality of life based on personal factors, and 3) propose quality of life development activities based on the active ageing concept, implemented through an elderly school. This study employed a mixed-methods approach. Quantitative data were collected from a sample of 78 older adults using an interview schedule and analyzed using descriptive statistics (frequency, percentage, mean, standard deviation) and inferential statistics (t-test and Analysis of Variance - ANOVA). Qualitative data were gathered through focus group discussions with 10 purposively selected key informants and were analyzed using content analysis.

The findings revealed that: 1) The overall quality of life of the older adults was at a good level. The psychological and social domains were rated as good, while the physical health and environmental domains were at a moderate level. 2) Personal factors such as gender, age, marital status, education level, family structure, and elderly club membership did not result in statistically significant differences in quality of life. However, differences in income and having a caregiver were associated with statistically significant differences in quality of life. 3) The proposed activity to enhance quality of life was the crafting of dried sandalwood flower wreaths as a supplementary occupation. This involved an eight-step operational guideline: group formation, vocational training, establishing a group structure, using the elderly school as an operational base, production distribution, product distribution, public relations, and group-based profit sharing.

Path Analysis of Factors Influencing Employee Engagement In a Private Company In The Rangsit Area, Pathum Thani Province

Narakamol Srimuang — 2025-12-15

This research aimed to study factors affecting employee engagement in a private company in the Rangsit area, Pathum Thani Province, and to analyze the path of factors influencing organizational commitment. This quantitative research was conducted with a sample of 165 private company employees, calculated using Taro Yamane's (1973) formula at a 95% confidence level. The research instrument consisted of a three-part questionnaire: personal data, a job characteristics scale, and an organizational commitment scale. The questionnaire was reviewed for content validity by three experts (IOC ≥ 0.50) with a Cronbach's alpha reliability of 0.972. Data were analyzed using descriptive statistics (mean, standard deviation) and path analysis using Jamovi version 2.3.

The results showed that job characteristics factors influenced employee engagement. Overall employee job characteristics were at a moderate level (x\bar{}= 3.21, S.D. = 0.299), while overall organizational commitment was at a high level (x\bar{}= 4.16, S.D. = 0.257). Path analysis revealed that job characteristics had a significant positive direct effect on organizational commitment (\beta= 0.337, p < 0.001). The model explained 11.4% of the variance in organizational commitment. Although the model fit indices were at a moderate level (Scaled \chi ^{2}= 4301, df = 559, \chi ^{2}/df = 7.69, CFI = 0.857, TLI = 0.848, RMSEA = 0.202), the path analysis results still provided useful information regarding the relationships between variables.

Path Analysis of Motivational Factors Affecting Work Morale of Employees in Private Companies in Lam Luk Ka District, Pathum Thani Province

Duangnaruemon Jiamsanga — 2025-12-15

This research aimed to study the levels of motivational factors and work morale among private sector employees in Lam Luk Ka District, Pathum Thani Province, and to analyze the influence pathways of motivational factors affecting employees’ work morale. The sample consisted of 396 private sector employees selected through proportionate simple random sampling. Data were collected using a questionnaire validated for content accuracy (IOC > 0.67) and reliability (Cronbach’s Alpha = 0.88). Descriptive statistics, including mean and standard deviation, and path analysis were conducted using The Jamovi project.

The results indicated that the overall level of motivational factors was high (x\bar{}= 3.73), with the highest mean observed in work achievement, followed by career advancement and job characteristics. The overall level of work morale was also high (x\bar{}= 4.08), with organizational confidence and the promotion of work discipline scoring highest. Path analysis revealed that motivational factors had a significant positive direct effect on employees’ work morale (path coefficient = 0.44, p < 0.01). These findings are consistent with Herzberg’s (1959) motivation–hygiene theory, which posits that motivational factors such as achievement, recognition, and advancement enhance job satisfaction and work morale.

Reading and Listening Achievement of Undergraduate Students Using SPARK - English Language Learning Platform

Aram Iamlaor — 2025-12-15

This study aimed to 1) investigate the English reading and listening achievement of undergraduate students in years 1–4 at Rajamangala University of Technology Thanyaburi before and after participating in technology-enhanced learning through online exercises via the SPARK website (https://learn.eltngl.com/), and 2) compare their achievement based on gender and year of study. The participants were 77 purposively selected students from 128 students enrolled in the English for Communication 2 course. The research instruments comprised 1) a learning management plan employing technology-enhanced learning with online exercises, and 2) an English reading and listening achievement test developed based on the TOEIC format. The data were analyzed using paired-sample t-test and one-way ANOVA. The findings revealed that students’ post-test mean scores were significantly higher than their pre-test scores at the 0.01 level. Reading scores increased by 18.22 points (t = 5.76, p = 0.000) and listening scores increased by 9.70 points (t = 4.40, p = 0.000), indicating the effectiveness of SPARK - English language learning platform in improving English proficiency. No significant differences were found between male and female students. However, statistically significant differences were found among students across different years of study at the 0.05 level in both reading (F = 3.809, p = 0.014) and listening (F = 3.566, p = 0.018), with higher-year students achieving better results. In conclusion, technology-enhanced learning through online exercises effectively develops students’ English reading and listening skills, which are crucial for international communication and professional success.