Published: 26-12-2024

Full Issue

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Research Articles

A Comparison of Personal Financial Planning Behavior in the 2019 Coronavirus Outbreak of Student in Four Northern Campus of Thailand National Sports University

sasijan panjatawee, Luksanaporn Watabunditkul, Pimpa imsamranrat

1-11

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Requirement for Life Insurance of LGBT Persons in Thailand

Yotsawat Nikhrothanon, Petcharat Lovichakorntikul

12-23

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Innovation in quality development and value addition of community products based on capital, resources, culture, Thai-Cambodian border communities, Surin Province

Napapan Phattanachatchai, Napatcha Pancharoen, Navarat Nithichaianan, Tharathorn Phuphanchueak, Nipawan Puangka, Narumon Waleeprathanporn, Arunothai Ounthaisong

24-40

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The Relationship Between The Characteristics Of The Board Of Directors And The Audit Committee With The Disclosure Of Internal Control Information In Thailand’s SET 100

Warangkanang Sakulwong Lee Yan

41-67

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The impact of open innovation practices on innovative performance via absorptive capacity of Agri-food Industry in Upper Northern 2

apinyaporn Sopa

68-86

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Marketing Promotion of Community Based Tourism and Local Products Through Brand, Storytelling, Identity and Business Model of Pa Miang Sub-District, Doi Saket District, Chiang Mai Province

Manop Chumun, Waewwan La-ongsri, Waranya La-ongsri, Paveena Dangviroon, Sirasa Sonsri, Ardchawin ๋Jaikaew, Jutaluck Saipang, Patsiri Suwannapirom

87-104

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Effect of Digital Accountant Potential on Operational Efficiency of Thai - Listed Company

Tuksina Phromtao, Nuttavong Poonpool

105-119

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The Impact of Electronic Word-of-Mouth (eWOM) on Intention to Purchase Electric Vehicle in Thailand

Amontip Sakontawat, Theera Erawan

120-134

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The Causal Relationship Model of Factors Influencing the Satisfaction of Thai Tourists at Hot Spring Health Tourism Destinations

Pornpimol Chaisanit , Tosporn Arreeras

135-150

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Content Marketing Guidelines for Luxury Brand Bags

Chananthida Chaikham, Ruchirat Patanathabutr

151-174

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The Effect of Job Stress Psychological Strain Affecting Recovery Performance Among Service Employees

Pichaya Tuntiaumpaiwong, Viroj Jadesadalug

175-193

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Academic Article

Entrepreneurship in Metaverse World and Cyber Security in Digital Era

Nhatphaphat Juicharoen , Suradetch Wangthong, Pornapa Peamchai

194-202

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