Vol. 16 No. 4 (2567): October-December, 2023

• A Comparison of Personal Financial Planning Behavior in the 2019 Coronavirus Outbreak of Student in Four Northern Campus of Thailand National Sports University

  sasijan panjatawee, Luksanaporn Watabunditkul, Pimpa imsamranrat

  1-11

  • pdf

• Requirement for Life Insurance of LGBT Persons in Thailand

  Yotsawat Nikhrothanon, Petcharat Lovichakorntikul

  12-23

  • pdf

• Innovation in quality development and value addition of community products based on capital, resources, culture, Thai-Cambodian border communities, Surin Province

  Napapan Phattanachatchai, Napatcha Pancharoen, Navarat Nithichaianan, Tharathorn Phuphanchueak, Nipawan Puangka, Narumon Waleeprathanporn, Arunothai Ounthaisong

  24-40

  • pdf

• The Relationship Between The Characteristics Of The Board Of Directors And The Audit Committee With The Disclosure Of Internal Control Information In Thailand’s SET 100

  Warangkanang Sakulwong Lee Yan

  41-67

  • pdf

• The impact of open innovation practices on innovative performance via absorptive capacity of Agri-food Industry in Upper Northern 2

  apinyaporn Sopa

  68-86

  • pdf

• Marketing Promotion of Community Based Tourism and Local Products Through Brand, Storytelling, Identity and Business Model of Pa Miang Sub-District, Doi Saket District, Chiang Mai Province

  Manop Chumun, Waewwan La-ongsri, Waranya La-ongsri, Paveena Dangviroon, Sirasa Sonsri, Ardchawin ๋Jaikaew, Jutaluck Saipang, Patsiri Suwannapirom

  87-104

  • pdf

• Effect of Digital Accountant Potential on Operational Efficiency of Thai - Listed Company

  Tuksina Phromtao, Nuttavong Poonpool

  105-119

  • pdf

• The Impact of Electronic Word-of-Mouth (eWOM) on Intention to Purchase Electric Vehicle in Thailand

  Amontip Sakontawat, Theera Erawan

  120-134

  • pdf

• The Causal Relationship Model of Factors Influencing the Satisfaction of Thai Tourists at Hot Spring Health Tourism Destinations

  Pornpimol Chaisanit , Tosporn Arreeras

  135-150

  • pdf

• Content Marketing Guidelines for Luxury Brand Bags

  Chananthida Chaikham, Ruchirat Patanathabutr

  151-174

  • pdf

• The Effect of Job Stress Psychological Strain Affecting Recovery Performance Among Service Employees

  Pichaya Tuntiaumpaiwong, Viroj Jadesadalug

  175-193

  • pdf

Academic Article

• Entrepreneurship in Metaverse World and Cyber Security in Digital Era

  Nhatphaphat Juicharoen , Suradetch Wangthong, Pornapa Peamchai

  194-202

  • pdf