Vol. 14 No. 4 (2022): ตุลาคม-ธันวาคม พ.ศ. 2565

Research Articles

• An Efficiency Comparison of Forecasting Models for the Amount of Water in Dam by Data Mining Techniques

  Jiraroj Tosasukul, Supitcha Kuttipong

  1-17

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• Effect of Proactive Human Resource Management on Performance of Hotel Businesses in Thailand

  Pattaravadee Peejumrus, Karun Pratoom, Sumitra Jirawuttinunt

  18-31

  • pdf

• The Effects of Electronic Service Quality on Relationship Quality of Mobile Banking Users in Thailand

  Kotchakhon Udomdet, Theera Erawan, Chularat Khankaew

  32-51

  • pdf

• The Impact of Service Quality on Competitiveness of Food Delivery in Savanakhet Province, LAO PDR

  Visouk Nouanvichit, Ampasri Phokha

  52-66

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• Factors Affecting Decision to Use Electric Vehicle in Organization of Companies in Chon Buri Industrial Estate

  Sojirat Arjarayangkun, Jedsada Wongsansukcharoen

  67-83

  • pdf

• Factors Influencing the Effective Responsibility of the Boards under the Good Corporate Governance of Thai Listed Firm

  Anchalee sukkhewat, ์Nattawut Tontiset, ์Nuttavong Poonpool

  84-98

  • pdf

• Comparison Profitability, Asset Quality, Capital Adequacy Classified of Commercial Banks in Thailand

  Wikrant Paukmongkol

  99-119

  • pdf

• The Effects of Alternative Strategic Orientations on Furniture Businesses Success in Thailand

  Piyamaporn Thiamjite, Chatchai Inthasang

  120-134

  • pdf

• Under the COVID-19 Period: Perceived Social Support, Personality Traits, Loneliness, and Subjective Well-Being among Chinese University Business Students in Thailand

  Chou I-Wen, Chatuwit Keawsuwan, Kanokporn Numtong

  135-149

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• The Confirmatory Factor Analysis of Private Companies’ Working Morale in Kanchanaburi Province

  nirut jorncharoen, Malinee Kumkrua

  150-173

  • pdf

• Causal Relationship Model of Factors Affecting Purchase Intention through Facebook Online Live Streaming

  Anuwat Songsom

  174-184

  • pdf

• A Causal Relationship Model of Person-Job Fit and Job Satisfaction Affecting the Job Performance of Convenience Store Employees

  Prasittachai Dechkham

  185-197

  • pdf

• The Relationships among Target Cost Management, Cost Advantage, Customer Satisfaction and Sustainable Competitive Advantage of Micro, Small and Medium-sized Enterprises (MSMEs) in Thailand

  Anucha Thapayom

  198-215

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• Factors Influencing the Service Quality of Thai Smile Airways

  WATCHARAWIN KAMKIEW

  216-239

  • pdf

• Exploratory Factors Analysis of Expectations Towards the Service Quality of Medium-Sized Hotels Business

  Thammasak Kuaites, Theeraphon Thueanphae

  240-253

  • pdf