Vol. 16 No. 1 (2567): january-March, 2024

• The Impact of eWOM on Booking Intention of Budget Hotels in Bangkok via Traveloka OTA among Indonesian Muslim Tourists Using the Elaboration Likelihood Model (ELM)

  Muhamad Lukman Ardiansyah, ฺีBussagorn Leejoeiwara

  1-25

  • pdf

• The Influencing Factors Affect Consumer Purchase Behaviour Toward Tilapia in Phayao Province

  kittisak srepirote, Kamolpong Ratanasanguanvongs

  26-44

  • pdf

• Value Relevance of Book Value, Earnings per Share and Free Cash Flow of Listed Companies in the Stock Exchange of Thailand Before and During the COVID-19 Situation

  Ratchaneekorn Yochalee, Jirapa Chalatharawat, Jiradtikhan Wutiphan, Sumintorn Baotham

  45-59

  • pdf

• Cryptocurrency Investment Strategy

  Sheewarat Phanpanawan, Boonlert Wongcharoensangsiri

  60-89

  • pdf

• The Effect of Financial Literacy on Farmer Households During the COVID-19 Pandemic towards Debt Problems in Sakae Phrong Sub-District Mueang Buriram District Buriram Province

  Kanmanee Karin

  90-104

  • pdf

• The Effect of Digital Accountant Competence on Service Quality of Certified Thai Accounting Practices’ Accountant

  Nuttavong Poonpool, Pakamat Butsalee, Ingorn Nachailit, Preeyanat Mirattanaphrai

  105-117

  • pdf

• The Impact of Accounting Profession Innovator Competencies on Audit Efficiency for Tax Auditor in Thailand

  Palawee Puttikunsakon, Anucha Puttikoonsakorn

  118-134

  • pdf

• The Influence of Entrepreneurial Orientation and Transformational Leadership on Learning Orientation and SMEs Performance

  Pakorn Udomthanasansakul

  135-153

  • pdf

• The Relationship between Audit Technology Intelligence and Excellent Audit Report of Certified Public Accountants in Thailand

  Nutcha Eiamphunga, Suwan Wangcharoendate, Thanyatorn Sriwichien

  154-168

  • pdf

• The Influences of Capital Expenditures and Cash Flows on the Financial Performance of Listed Companies in the Stock Exchange of Thailand and the Market for Alternative Investment (MAI)

  Potchanart Ritthidach, Naraporn Chairat

  169-187

  • pdf

• Management Strategy in the New Normal Influencing on Business Survival: An Empirical Study of Hotel Businesses in Loei Province

  Kantheera Namwong

  188-203

  • pdf

Academic Article

• Investment in Digital Assets: Issues and Problems Related to Personal Income Tax

  Aukkarawit Robkob

  204-225

  • pdf