Vol. 14 No. 2 (2024): Journal of KMITL Business School Year 14, issue 2, July - December 2024.

Research Article

• Factors affecting users satisfaction of regional innovation activity management website (NIA Regional Connect)

  Pattarapong Sakulwong, Chutima Beokhaimook

  1-16

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• Developing the search section and recommending measurement data for the Wat Portal application

  songserm petchsuphamit, Chutima Beokhaimook

  17-32

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• Design and development of an electronic ability testing system, a case study of EMWORK group company limited.

  Krerkkiat Sermsakskul, Chutima Beokhaimook

  33-49

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• Characteristics of agricultural entrepreneurs affecting their ability to repay debts: A case study of customers of the bank for agriculture and agricultural cooperatives (BAAC)

  wantanee charoensap, Nuttapon Punpugdee

  50-64

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• A Comparative Study of Project Deliverable Efficiency and Quality in Thai Government Software Development Projects: ISO/IEC 29110 vs. 3-Phase Quality Inspection Method with ISO/IEC 29110

  Praphan Surapapha , Worapat Paireekreng

  65-83

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• The Model of Marketing Strategies for Building Brand Equity of Natural Cosmetic Products for the Elderly in Thailand

  Pariyada Visutthipat, Yaowapa Pathomsirikul

  84-109

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• Factors Influencing Behavioral Intentions In Maritime Cargo Transport Services At Bangkok Port : Service Users’ Perspectives

  Suwimol Jakparinyakul, Surasidh Boonchunnone

  110-124

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• Participation Strategies in The Project Management Process of Improving The Potential to Protect People's Lives and Property of The People, Public and Private Sector Networks

  Moodjalin Ngammeuan, Laksana Siriwan

  125-141

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• The Impact of Marketing Mix Factors on Consumers’ Perspective to Wards Buying Decision of Second-Hand Cars in Mueang District, Chachoengsao Province

  Thanadech Kangsawat

  142-157

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• Marketing Mix and Consumer Behavior Affecting Decision Making of Shabu Buffet Restaurant

  Ajcharapan Tangjaturasopon

  158 – 171

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• Factors Influencing the Price of Rubber in Thailand

  Tidadao Khunsaratham, Nattarinee Kumkongkaew, Chanyarat Arnghin, Tanes Tachasaen

  172-184

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• Economic Viability Analysis of Processed Dragon Fruit Products: A Case Study of Dragon Fruit Kimchi and Dragon Fruit Bread Stick

  warintorn tophan, Warintorn Tophan, Nattiya Supphunyakul, Khunkanitt Intharathakul

  185-203

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