Published: 28-06-2024

Full Issue

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Research Articles

The Development of Electronic Commerce System for Logistics and Supply Chain Activity of Small Entrepreneur in Samphanthawong District Area

Natprapas Ritwatthanavanich, Jirawadee Tiaprapong, Pornpimon Kampetch

1-19

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The Influence of Marketing Orientation and Technology Orientation on Marketing Performance of Instant Food Business, Thailand

Chatchai Inthasang, Supannee Pornpakdee

20-34

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The relationship between financial literacy and financial planning behavior of commercial bank customers in Thailand

Thongpong pongphanich

35-45

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The Association between Environmental, Social, and Governance (ESG) and the Performance of Listed Companies in the Stock Exchange of Thailand: The Context of the COVID-19 Pandemic

Janista Malaka, Jiradtikhan Wutiphan, Dej-anan Bungkilo, Thanapon Wimoonard

46-63

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Digital Marketing Strategy Affecting Marketing Performance of the E – Commerce Entrepreneurs in the Northeast of Thailand

Parinyaporn Ploenlap, Chatratchada Wiroterat, Ampasri Phokha

64-80

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Promoting the Use of technology in the digital society to Raise Income Community Enterprise in Kanchanaburi Province

nirut jorncharoen, Malinee Kumkrua, Patcharin Boonsomthop, Phacharanat Kainunpa, Komsan Sriboonruang

81-108

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The Effects of Digital Accountancy Competency on Performance of Finance and Accounting Analysts Higher Education Institutions in Thailand

Preeyanat Mirattanaphrai, Nuttavong Poonpool, Salakjit Ninlaphay

109-122

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The Relationship of Ownership Structure, Board Structure, Auditor Choice and Corporate Governance Ratings of Thai Listed Companies

sumintorn baotham, Kanokkan Vichasilp

123-139

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The Influence of ownership structure on The Profitability of Listed Companies on the Stock Exchange of Thailand: Service Industry Group

Pennapa Chaowana, Pum Boonsopat, Wipavadee Narksawat

140-156

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The Impact of Coronavirus 2019 on the Influence of Business Specific Factors on Firm Performance and Cash Holding: Evidence From The Stock Exchange of Thailand

Boonyanuch Cheewakiatyingyong , ausawatap akartwipart

157-177

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Government Tax Support Concepts and Tax Planning Behavior in the COVID-19 Spreading Situation in Thailand

Varaporn Prempanichnukul

178-196

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The Causal Factors Affecting Quality of the Financial Reporting of Small and Medium Enterprises in the Northeast Region

Tharinee Aungyot, Somsong Khanthanatee

197-212

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