Published: 15-06-2023

Full Issue

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Research Articles

Community Development Innovation to enhance the potential and competitiveness of SME entrepreneurs with the help of youth volunteer students at Nakhon Phanom University, Thailand

Yuwanuch Gulatee, Combes, B, Anong Rungsuk, Supatcharee Boonprachoom, Charintip Phaewthaisong, Panitha Yongpittayapong, Jim Yuennan

1-27

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The Effect of Macroeconomic Determinants and COVID-19 Pandemic on Stock Exchange of Thailand Index

Pitipat Nittayakamolphun, Thanchanok Bejrananda, Panjamapon Pholkerd

28-45

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The Effect of Transformational Leadership on Success of The Hotel Businesses in Lao People's Democratic Republic

Manivone Deneouthai, Saowalak Jittimongkon , Yupaporn Chaisena

46-58

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The Effects of Attitude and Self-efficacy Toward Entrepreneurial Intentions of Students

Nutcharee Pakdeechoho

59-75

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Self-perception, Omotenashi and Co-creation value: Conceptual Framework for Japanese Hospitality Study

Sansoen Sattavorn

76-94

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Technology Acceptance of SHOPEE Application that Affect Customers Loyalty in Online Shopping

Sirima Kaewkerd, pakaphon soonthonrot, Pripat Pattamaree, Jakkapan Sartmunee

95-111

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Mediating Role of Strategic Management Accounting on Relationship Between Board Composition and Financial Performance of Green Industry in Thailand

Worakorn Pumiviset, มัทนชัย สุทธิพันธ์

112-129

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The Impact of Dynamic Capabilities on Business Competitive Advantage of Smart Farmer in Mahasarakham Province

pattareeya sumnaphan, Souwalak Jittimongkol , Kornganok Dolsophon

130-146

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The Study of Digital Technology Preparation for the Aging Society

Kittisak Kaewninprasert, Narueban Yamaqupta, Piyawan Rungwaraphong, Maliwan Gapkird

147-159

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Relationship between Personal Factors and Purchasing Decisions Online Products of Consumers in Muang District Nakhon Ratchasima Province

ajcharapan tangjaturasopon, Angkavipa Naewjumpa

160-172

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The Effect of Work Happiness on Job Efficiency of the Supporting Staff of Humanities and Social Sciences, Mahasarakham University

Prapatsorn Jarataroonchay

173-186

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The Development of Mobile Application for Promoting Decision in Selling and Buying the Livestock Products of Phetchabun Province by Integrating Machine Learning and Ontology

Anupong Sukprasert, Duangjhan Siharad

187-199

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The The Perceptions of the Residents and Running Participants in Response to the Consequence of Mass Running Events: The Case of Thailand Marathon Majors

Parichat Jantori, Kannapa Pongponrat Chieochan

200-221

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Academic Article

The Antecedents to indicate Strategic Crisis Management Efficacy of Entrepreneur in COVID-19 situation

Chonticha Suphanalai

222-234

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