Vol. 15 No. 2 (2023): April-June, 2023

• Community Development Innovation to enhance the potential and competitiveness of SME entrepreneurs with the help of youth volunteer students at Nakhon Phanom University, Thailand

  Yuwanuch Gulatee, Combes, B, Anong Rungsuk, Supatcharee Boonprachoom, Charintip Phaewthaisong, Panitha Yongpittayapong, Jim Yuennan

  1-27

  • pdf

• The Effect of Macroeconomic Determinants and COVID-19 Pandemic on Stock Exchange of Thailand Index

  Pitipat Nittayakamolphun, Thanchanok Bejrananda, Panjamapon Pholkerd

  28-45

  • pdf

• The Effect of Transformational Leadership on Success of The Hotel Businesses in Lao People's Democratic Republic

  Manivone Deneouthai, Saowalak Jittimongkon , Yupaporn Chaisena

  46-58

  • pdf

• The Effects of Attitude and Self-efficacy Toward Entrepreneurial Intentions of Students

  Nutcharee Pakdeechoho

  59-75

  • pdf

• Self-perception, Omotenashi and Co-creation value: Conceptual Framework for Japanese Hospitality Study

  Sansoen Sattavorn

  76-94

  • pdf

• Technology Acceptance of SHOPEE Application that Affect Customers Loyalty in Online Shopping

  Sirima Kaewkerd, pakaphon soonthonrot, Pripat Pattamaree, Jakkapan Sartmunee

  95-111

  • pdf

• Mediating Role of Strategic Management Accounting on Relationship Between Board Composition and Financial Performance of Green Industry in Thailand

  Worakorn Pumiviset, มัทนชัย สุทธิพันธ์

  112-129

  • pdf

• The Impact of Dynamic Capabilities on Business Competitive Advantage of Smart Farmer in Mahasarakham Province

  pattareeya sumnaphan, Souwalak Jittimongkol , Kornganok Dolsophon

  130-146

  • pdf

• The Study of Digital Technology Preparation for the Aging Society

  Kittisak Kaewninprasert, Narueban Yamaqupta, Piyawan Rungwaraphong, Maliwan Gapkird

  147-159

  • pdf

• Relationship between Personal Factors and Purchasing Decisions Online Products of Consumers in Muang District Nakhon Ratchasima Province

  ajcharapan tangjaturasopon, Angkavipa Naewjumpa

  160-172

  • pdf

• The Effect of Work Happiness on Job Efficiency of the Supporting Staff of Humanities and Social Sciences, Mahasarakham University

  Prapatsorn Jarataroonchay

  173-186

  • pdf

• The Development of Mobile Application for Promoting Decision in Selling and Buying the Livestock Products of Phetchabun Province by Integrating Machine Learning and Ontology

  Anupong Sukprasert, Duangjhan Siharad

  187-199

  • pdf

• The The Perceptions of the Residents and Running Participants in Response to the Consequence of Mass Running Events: The Case of Thailand Marathon Majors

  Parichat Jantori, Kannapa Pongponrat Chieochan

  200-221

  • pdf

Academic Article

• The Antecedents to indicate Strategic Crisis Management Efficacy of Entrepreneur in COVID-19 situation

  Chonticha Suphanalai

  222-234

  • pdf