Community Development Innovation to enhance the potential and competitiveness of SME entrepreneurs with the help of youth volunteer students at Nakhon Phanom University, Thailand
Keywords:
Product development, Packaging, SMCEs, Community Development InnovationAbstract
The objectives of this research were: First, to develop the process of enhancing the potential and competitiveness of SME entrepreneurs with the assistance of youth volunteers. Second, to design and develop products, packaging and an innovative product. Lastly, to study the level of satisfaction of the youth volunteers and the SME entrepreneurs during this project. The questionnaire and the group interview instruments were designed to clarify participants’ attitudes, and used a five-point Likert scale. Surveys and qualitative research design were developed using Google Form, which is an online research survey tool that can be used for a whole range of data gathering purposes applicable to Higher Degree Research. The samples included students in university (10 youth volunteers) and members of the community enterprises group (39 members),
a total of 49 people. A statistical computer program, for example quantity (N), the sum (∑X), the percentage (%), and the average ( ) was employed.
The results included the following: 1) Youth volunteers completed a SWOT analysis and design research models to help the community. 2) Youth volunteers used their knowledge to develop 3 new products, namely mother-son bags, cushion covers, and pillowcases, through the process of experts and consumers selecting to meet market demands from 7 products to 3 products. 3) Satisfaction levels of youth volunteers, the skills learnt in how to process and organize activities that were of interest to the community enterprise group. This project also taught the students to develop a moral consciousness and to work without expecting anything in return. The youth volunteers (90%) felt they had learnt how to build good relationships with other students when working together.
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