The The Perceptions of the Residents and Running Participants in Response to the Consequence of Mass Running Events: The Case of Thailand Marathon Majors
Keywords:
Impacts of Mass Running Events, Residents’ Perception, Running Participants’ PerceptionAbstract
Running boom becomes a new social phenomenon in Thailand. Number of mass running events and running participants rise spectacularly on a yearly basis. Running provides health benefits for those who run. However, the benefits that mass running events bring to community hosting the events as well as how these are perceived are lack of study. Thus, the first research objective is to examine the perceptions in response to the impact of mass running events to the community. The second research objective is to examine the relationship between perceived positive economic and social impacts and the degree of agreement and supportive action.
Three leading mass running events; Chombeung Marathon, Bangsean42 Chonburi Marathon, and Buriram Marathon regarded as Thailand Marathon Majors are chosen as the unit of the study. Online and offline questionnaire surveys are applied to collect data. Convenience sampling technique is applied; 644 informants are runners participating in the running events and residents residing in the hosting area. Statistical analysis via SPSS program is used to analyze the data.
Results show that residents and running participants of the three running events perceive the impacts of the running events at moderate to high level. Especially the economic impacts related to tourism such as create destination image and tourism destination and increase tourism visitations are well perceived. Additionally, positive perceptions towards economic and social impacts are having positive relationship with degree of agreement and willingness to support future events.
The understanding of stakeholders’ attitude and perceptions towards the events and their impact is vital in event planning process; thus, it can shape the way event organizers plan and communicate and ultimately encourage participation and supportive action.
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