Using Imagery in Tourism Public Relations on the Facebook Page of Trip TH Thailand

Abstract

This qualitative research aimed to study the use of imagery in tourism public relations on the Facebook Page of Trip TH Thailand. Data of 283 feeds or contents on the Facebook of Trip TH Thailand was collected for one year, from January 2019 to December 2019, by the purposive sampling technique. The findings revealed two types of image: physical and mental. Physical imagery employed the five senses: visual imagery with eyes, auditory imagery with ears, olfactory imagery with a nose, gustatory imagery with a tongue, and tactile imagery with physical touching. It was found that the uses of imagery in tourism public relations on Facebook of Trip TH Thailand consisted of 4 types: single imagery, dual, three, and four imageries. The single imagery was used the most, with visual imagery of 181 feeds or 63.96%. Next was the use of dual imageries in 83 feeds or 29.33%, consisting of visual and tactile, visual and gustatory, visual and olfactory, and visual and auditory, respectively. The use of three imageries was found in 18 feeds or 6.36%, consisted of using visual, olfactory, and tactile, using visual, gustatory, and tactile, using visual, auditory, and tactile, using visual, olfactory, and gustatory, and using visual, auditory, and gustatory, respectively. Finally, the use of four imageries: visual, auditory, olfactory, and tactile, was found in a feed or 0.35%. For mental imagery, only happiness imagery was found.