Journal of KMITL Business School Year 15, issue 2, July - December 2025.

Published: 2025-12-29

Full Issue

PDF

Research Article

ASEAN as a Safe Haven for Foreign Investors: Opportunities and Challenges Amid Global Geopolitical Tensions

Methee Chanted, Thatarot Chamroonkul, Panadda Charoensak

1-18

PDF

Cluster of Consumers to the Service Quality Affected Decision to use Internet Fiber Optic

Ajcharapan Tangjaturasopon

20-33

PDF

The Relationships between Big Data Analytics Application, Logistics Performance and Firm Performance

Khajit Na Kalasindhu, Sorawit Ngamsutti, Prompassorn Chunhabunyatip, Rossukon Suwannakoot

34-48

PDF

Marketing Communication Factors Influencing Parents' Decision-Making for Secondary Education Choice in Private Educational Institutions in Nonthaburi Province

dusida pranich , Narubodee Wathanakom

49-68

PDF

Service Quality Expectations that Affect Customer Satisfaction with the Central Cafeteria at Rajamangala University of Technology Thanyaburi

Jenasama Srihirun, Yutthaphong Metpan , Sornsiri Rawirojworakul

69-86

PDF

Impacts of Online Reviews on Destination Trust and Travel Intention: Empirical Evidence from Nakhon Phanom’s Tourists

Khajit Na Kalasindhu, Penpak Rattanangam, Chinnakon Chaiyada

87-103

PDF

Brand Equity Factors and Service Marketing Mix Influencing Customers’ Purchase Decision at Starbucks Coffee Shops in Chiang Mai Province

Summie Sik, Narubodee Wathanakom , Anothai Ngamvichaikit

104-125

PDF

The Marketing Components Influencing Parents' Decisions to Purchase Youth Under Twelve Football Courses in The Bangkok

Noppol Hanphap, Archavit Choengklinchan, Ladawan Noiluea , Pannalin Suchookorn

125-145

PDF

Factors Influencing the Decision to Use Rental Football Fields in Ladprao District, Bangkok

Pichapob Noicharoen, Archavit Choengklinchan, Anat Vajarangkul Na Chiangmai, Ladawan Noiluea

146-159

PDF

Factors Affecting The SET Index

kitsadapha Rungthanacharoen, Papichaya Samittisavee, Prapannee Thangthong, Pronrawit Thangkitsitthpong, Orinn Teeravittayanuwong, Tanes Tachasaen

160-175

PDF

Factors Affecting Household Debt in Thailand

Rungthiwa Pachamwong, Thitipong Chanyam, Parima Chutitrakulchai, Pattanachai Chokmongkonkit, Awitra Panyakaew

176-194

PDF

Factors of Electronic Word-of-Mouth Communication and Social Media Influencers on Tiktok That Relate to Chinese Students' Decision to Study in The Master of Business Administration Program at Srinakharinwirot University

Supawadee Wangcharoensak, Jeraboon Rodkorn , Wasan Sakulkijkarn

195-209

PDF

Purchasing Behavior and Service Marketing Mix Influencing Customer Decision to Purchase Custom-Built Computers at Zeer Rangsit Shopping Center

Reithaiwat Aphiratthanasophon, Pashatai Charutawephonnukoon

210-224

PDF