To disseminate knowledge of academic progress and research in business administration, management, economics, and other related areas. This Journal is scheduled to 2 issues per year (Issue 1: January - June and Issue 2: July - December) Online e-ISSN 2985-167X 

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Current Issue

Vol. 14 No. 2 (2024): Journal of KMITL Business School Year 14, issue 2, July - December 2024.

Published: 2024-12-24

Full Issue

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Research Article

Factors affecting users satisfaction of regional innovation activity management website (NIA Regional Connect)

Pattarapong Sakulwong, Chutima Beokhaimook

1-16

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Developing the search section and recommending measurement data for the Wat Portal application

songserm petchsuphamit, Chutima Beokhaimook

17-32

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Design and development of an electronic ability testing system, a case study of EMWORK group company limited.

Krerkkiat Sermsakskul, Chutima Beokhaimook

33-49

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Characteristics of agricultural entrepreneurs affecting their ability to repay debts: A case study of customers of the bank for agriculture and agricultural cooperatives (BAAC)

wantanee charoensap, Nuttapon Punpugdee

50-64

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Design and development of an electronic ability testing system, A case study of EMWORK Group Company Limited

Praphan Surapapha , Chutima Beokhaimook

65-83

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The Model of Marketing Strategies for Building Brand Equity of Natural Cosmetic Products for the Elderly in Thailand

Pariyada Visutthipat, Yaowapa Pathomsirikul

84-109

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Factors Influencing Behavioral Intentions In Maritime Cargo Transport Services At Bangkok Port : Service Users’ Perspectives

Suwimol Jakparinyakul, Surasidh Boonchunnone

110-124

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Participation Strategies in The Project Management Process of Improving The Potential to Protect People's Lives and Property of The People, Public and Private Sector Networks

Moodjalin Ngammeuan, Laksana Siriwan

125-141

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The Impact of Marketing Mix Factors on Consumers’ Perspective to Wards Buying Decision of Second-Hand Cars in Mueang District, Chachoengsao Province

Thanadech Kangsawat

142-157

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Marketing Mix and Consumer Behavior Affecting Decision Making of Shabu Buffet Restaurant

Ajcharapan Tangjaturasopon

158 – 171

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Factors Influencing the Price of Rubber in Thailand

Tidadao Khunsaratham, Nattarinee Kumkongkaew, Chanyarat Arnghin, Tanes Tachasaen

172-184

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Economic Viability Analysis of Processed Dragon Fruit Products: A Case Study of Dragon Fruit Kimchi and Dragon Fruit Bread Stick

warintorn tophan, สุภาวดี สำราญ, ณัฐฐิญา ทรัพย์ปุญญากุล, ขวัญคณิศร์ อินทรตระกูล

185-203

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