FACTORS AFFECTING THE VALUE OF RICE EXPORTS IN THE INDONESIA MARKET

Abstract

This research aims to 1) Analyze the factors influencing the value of Thai rice exports to Indonesia, and 2) Assess the size and direction of the impact on the value of Thai rice exports to Indonesia. This study is quantitative research using quarterly secondary data from 2009 to 2023, covering a period of 15 years. The data was analyzed using multiple linear regression.

            The findings indicate that the factors affecting the value of Thai rice exports to Indonesia include the volume of white rice exports 5-10% broken and the exchange rate of foreign currencies. Both of these factors have a positive impact on the value of Thai rice exports to Indonesia. The factor of white rice export volume has the greatest impact, with the highest Beta value of 0.922 and a B value of 0.019. The factor of the exchange rate (Baht/Rupiah) has the second greatest impact, with a Beta value of 0.146 and a B value of 703.686. The conclusion of this research recommends that Thai rice exporters focus on the volume of white rice exports 5-10% broken and foreign exchange rates by adjusting business strategies in alignment with the rice market conditions in Indonesia. This study's findings can be utilized to enhance the competitiveness of Thai rice in the Indonesian rice market.