Strengthening Community Based Tourism with Digital Platform

Abstract

Strengthening Community Based Tourism with Digital Platform Academic Journal was a discussion of integration of technology and community based tourism in consist with world mega trends, technology disruption which effected both the way business was operated and the changes in consumer behaviors. Strengthening Community Based Tourism with Digital Platform emphasized on technology adoption for tourism business in both marketing and operation aspects therefore increasing competitive edge of the local tourism entrepreneurs in consist with Thailand 4.0 policy. By employing theories and concepts in the analysis such as Strengthening Community, Consumer Behavior, Generation Y, Technology in Tourism, Service Marketing, Technology Disruption and Digital Platform and applying these theories and concepts in order to discover ways or directions to strengthen community based tourism to align with mega trends and the change in consumer behaviors which rely more on technology. Technology Adoption was not only a choice to make to increase competitive edge but also a compulsory to improve competitive capability and improve efficiency. Strengthening Community Based Tourism under exchange Platform could better promote local products and services to potential customers around the world regardless of when and where they are with internet accessibility. The platform can accommodate sustainable growth of new members of both service providers and service users. Most importantly, the platform provides feedback system where the service provider and service user can give feedback to each other in order to keep or improve quality of services. Digital Platform create values for both service providers and customers. Service providers get more access to the market where as customers get variety of choices for services conveniently where the system create trust among the networks which is the key element for grow sustainingly.