The Development of Small and Medium Cosmetics Business Management Model into International Market in the Digital Era for Competition

Abstract

The Development of Small and Medium Cosmetics Business Management Model into International Market in the Digital Era for Competition. The objectives of this research are to study the components of management models for Small and Medium Cosmetics Business Management Model into International Market in the Digital Era for Competition, to develop Small and Medium Cosmetics Business Management Model into International Market in the Digital Era for Competition, and to create a guideline for the Development of Small and Medium Cosmetics Business Management Model into International Market in the Digital Era for Competition. The methodology incorporates the Delphi technique and focus group discussions with 23 experts comprising business owners, senior cosmetics industry managers, and professionals well-versed in cosmetics business management. Additionally, 18 individuals, including business owners, managers, academics, and marketing professionals, reviewed and evaluated the draft formats and manual for suitability and a group of experts, to verify and evaluate the suitability of the manual, consisting of 5 experts, including academics, human resource developers, and marketing managers. Analyzing qualitative data using content analysis and quantitative data using statistics, including percentiles, median, and interquartile range. The research results found that the components of the Development of Small and Medium Cosmetics Business Management Model into International Market in the Digital Era for Competition consists of four dimensions and twelve core components: Marketing Strategy Dimension (5 core components) :Product, Pricing Strategy, Packaging, Sales Channels and Sales Promotion Export Dimension (3 core components): Legal and Regulatory Compliance Export Procedures Export Process Knowledge Organizational Management Dimension (2 core components): Budget Management Resource Management Digital Technology Dimension (2 core components): Platforms, Digital Technology. The results from the study of components led to guidelines for Developing Small and Medium Cosmetics Business Management Model into International Market in the Digital Era for Competition. The guidelines for Developing Small and Medium Cosmetics Business Management Models into International Digital Market Competition The guidelines manual is divided into two parts: Part 1, An introduction to the manual, and Part 2 Provides guidelines for the Development of Small and Medium Cosmetics Business Management Model into International Market in the Digital Era for Competition. The Developing model and guidelines were endorsed by qualified experts for relevance and suitability. These insights can be applied in educational settings and within cosmetics businesses operating in the digital era international marketplace for enhanced competitiveness.