Leadership Prototypes for Community Well-being Behaviral Change

Abstract

This article aims to present leadership prototypes of existing leaders having roles to influence community well-being behavioral change for people in the areas where the qualitative research was conducted. In-depth interviews and focus groups methodologies were among key instruments used in four targeted sub-district areas of of Songkhla province, precisely: in Thakham, Khuanru, Prik Municipality, and Chalare Municipality. The research findings about leadership role for change include: 1) role in the prototype and people initiative process; 2) role in managing people; 3) role in stimulating; 4) role in enhancement of cooperation and constructive engagement promotion by all parties. Characteristics to quality leadership performance include: 1) being tolerant, sacrifice to the public without expecting rewards or volunteerism 2) Systematic thinking as well as be motivated and inspired for constructive changes; 3) being man of vision; 4) active in consulting and supporting role to people; 5) ability to learn and apply knowledge to develop. And features the skills of leadership: 1) understanding the context and understand the external environment associated with local work; 2) having capacity to analyze the organization's environment in all aspects; 3) being cooperative to work with other organizations; 4) predictive capacity of working situations and environment for the mastery of preferable changes for communities.