Architectural Spatial Management Guidelines for Independent Bookstores as a Third Place: A Case Study of Namphu Bookstore, Buri Ram Province

Abstract

This research aimed to proposes architectural spatial management guidelines for transforming an independent bookstores into a third place that supports adaptation in the digital era. Namphu Bookstore in Buri Ram Province was selected as the case study. A mixed-methods approach was employed with a sample of 50 participants. The quantitative results indicated that participants had high expectations regarding the bookstore’s function as a third place, with mean scores ranging from 2.92 to 2.98. In addition, 80% of existing customers preferred multipurpose spaces for workshops activities, while 66.66% of the new target group prioritized quiet corners that could serve as refuge spaces based on architectural psychology principles before engaging in social interactions. The analysis led to spatial management guidelines covering six zones through the application of the 3C Strategy: (1) Community, by building social networks and encouraging interaction among users; (2) Curation, by selecting books that reflect local identity and distinctive interests to create value beyond e-commerce; and (3) Convening, by using the bookstore as a hub for intellectual and recreational activities. The findings suggest that these guidelines can serve as a model for revitalizing traditional businesses in old town districts as sustainable intellectual spaces. The model can help preserve the spirit of the city and foster an intellectual ecosystem that accommodates users across different age groups, thereby enhancing the quality of life of regional communities amid digital transformation.