Vol. 8 No. 2 (2566): July - December 2023

Research Articles

• Influencer Characteristics and Risk Perception Influence Purchasing Intentions Through Live Streaming on The Tiktok Platform

  Aunchalee Suradom, Assistant Professor Dr.Junphen Wannarak

  177 - 193

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• The Influence of Tax Planning and Earnings Management to Firm Value of Listed Companies on The Stoc Exchange of Thailand

  Kanyapat Aroonrat , Assistant Professor Wanpen Klinanich, Kamonthip Mory, Gunyapat Phoonoi , Karnrawee Jurmanee, Thofun Khanthasak, Porachanok Kulpol

  114 - 128

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• Factors Affecting Performance Implementation of The New Government Fiscal Management Information System Thai Of Official In Agencies Under The Border Patrol Police Headquartooers

  Tiwapanus Joomjai, Assistant Professor Dr.Satha Waroonkun , Assistant Professor Dr.Kulchaya Waenkaeo, Assistant Professor Dr.Donlaya Chaiwong

  210 - 226

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• Good Corporate Governance Influences the Rate of Return on Assets of Companies Listed on The Stock Exchange of Thailand

  Supawee Ruangsurat, Kanokwan Treesuthiphol, Kawintip Nuekwen, Thananya Rueangnimit, Thanyalak Hanprated, Chattima Yokcive

  194 - 209

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• Job Efficiency of Accounting Internships from the Perspective of Stakeholders

  Dr.Somboon Saraphat

  42-59

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• The Ownership Structure That Influences The Firm Performance and Earnings Quality of Companies Listed on The Stock Exchange of Thailand

  Wichuda Somngam, Patumwadee Bonguleaum, Kamonwan Wimonsin, Chonwara Lueanyod, Chuennapha Pinsno, Thamonwan Rungphueng, Nussara Lamo

  100 - 113

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• Study of Cost and Return for Cocoa Products: A Case Study of SMCE Cocoa Chiang Rai

  Assistant Professor Dr.Woralak Wannalo, Assistant Professor Dr.Nukul Intakul

  60-80

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• The Effects of Digital Literacy Competence and Auditors’ Professional Judgment on Effectiveness of Audit Procedure: Evidence from Certified Public Accountants in Thailand

  Assistant Professor Dr.Dan Kulroop, Dr.Priyanuch Panya, Assistant Professor Dr.Jaturapat Wongsirisathaporn , Assistant Professor Titikarn Suriyasarn, Assistant Professor Dr.Supunnee Kamwass

  129 - 141

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• Product Model Development to Support Creative Tourism in Chiang Rai Province.

  Suthada Khattiya, Prapaphun Chaiyanont , Sasiwimon Puphoung

  1-20

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• Perception of Brand Equity, Marketing Mix, Customer Experiential Management and The Decision Making to Use Service of Dental Clinic in Bangkok

  Mukda Jangsanit, Dr.Sahapaap Porkhathong

  142 - 159

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• Determinants of Household Loan’s formal Debt in Chiang Rai Province

  Dr.Dej-Anan Bungkilo, Wipa Samran, Dr.Thanaporn Homlaor

  21-41

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• Information Seeking, Requirements, Marketing Mix Factors, and Purchasing Decision Making on Used Cars of Consumers in the X and Y Generations

  Nutthakarn Wiyakul, Assistant Professor Dr.Pariya Rinrattanakorn

  160 - 176

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• The Relationship of the Characteristics of the Board of Directors and the Audit Committee on the Firm performance of Listed companies in the SETHD Group

  Sudarut Chaichumpoo, Assist., Dr. Dan Kulroop, Assist., Dr.Supunnee Kamwass

  81-99

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