Product Model Development to Support Creative Tourism in Chiang Rai Province.

Abstract

This research is qualitative research. Interviews and observations were used as research tools. The key informant was the 10 people of Ban San Kong Hand Stitch the group chairman, the committee, and members. Data were taken from interviews. Observe and perform a typological analysis according to the business model framework to obtain operational characteristics of creative product entrepreneurs. And the development of product designs to support creative tourism. Use the concept of creative economy or Social Creative Potential Development Integrated Model (SCPD Integrated Model) by engaging the community. Content analysis and develop prototype products by group members. The results showed that target groups are both Thai and foreigners. The product has a variety of styles. The embroidery pattern is unique. Selling products at the source and online. Discounts are given to customers. The income of the group comes from the sale of products. The main resource is labor and wisdom knowledge. The main activities are training and embroidery by hand. There are people in the community who are the main partners in the production of products. And the main cost is the cost of labor and materials in production. The results of the research also resulted in creative products to support creative tourism in the form of various animal keychains that have been developed from the original by changing the yarn embroidered from chemical colored threads to natural colored yarns and developed in the part of the keyring, adding a keyring tassel Tag the brand name and change the fabric loop for threading to a claw hook to make it look more elegant and beautiful.