Published: 20-06-2026

Full Issue

​COVER AND CONTENTS

RESEARCH ARTICLE

THE INFLUENCE OF DIGITAL TECHNOLOGY FACTORS AND ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (D-ESG) ON SME SUSTAINABILITY

Sompong Punlaptavee , Chanicha Moryadee

1-13

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THE INFLUENCE OF FACTORS BASED ON THE THEORY OF PLANNED BEHAVIOR TO THAI CONSUMER’S PURCHASE INTENTION OF PLANT-BASED HEALTHY FOOD

Nycha Chookwamdee , Sombat Thamrongsinthavorn

14-23

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EXPOSITION, IMPRESSION TECHNIQUE, MOOD AND TONE PERCEPTION OF MOVIE AUDIENCE VIA BLAKE SNYDER’S SAVE THE CAT CONCEPT: A CASE STUDY OF HOLLYWOOD AND ASIAN CINEMA

Chaowat Phanruangchana, Banjong Kosalwat, Suchart Otaivites, Jatesak Sangsinkeow , Kraisorn Wonganansak

24-39

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MODEL LOCAL ORDINANCE FOR THE DEVELOPMENT OF AN ECO-INDUSTRIAL CITY BY LOCAL GOVERNMENT ORGANIZATIONS: A CASE STUDY OF KHUN THALE SUBDISTRICT MUNICIPALITY, MUEANG DISTRICT, SURAT THANI PROVINCE

Pongsagorn Thinkhotor

40-56

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STORYTELLING SKILL DEVELOPMENT FOR COMMUNITIES TO CONSERVE AND PROMOTE SUSTAINABLE TOURISM IN CHANTHABURI PROVINCE

Sudthanom Rodsawang , Nunwisit Tungsangprateep

57-73

PDF [ In Thai]

DIGITAL SUPPLY CHAIN AND RESILIENCE MANAGEMENT INFLUENCING THE BUSINESS PERFORMANCE OF RUBBER ENTERPRISES IN SOUTHERN THAILAND

Bunrada Sonthichauy, Preecha Wararatchai, Jantima Maneenakha, Pakaporn Phongthong, Chaipisit Tewsoiy

74-89

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THE BOOK OF SONGS AND HEALTH CULTURE: INSIGHTS FOR MODERN LIFE

Weimin Du, Chusak Suvimolstien, Poradee Panthupakorn, Suwichai Kosaiyawat

90-101

PDF

COST MANAGEMENT STRATEGIES FOR SPA PRODUCTS ONLINE PURCHASING OF WELLNESS SPA ENTREPRENEURS IN BANGKOK

Jariyawadee Hwangmeetakankun , Siripong Rugmai

102-114

PDF [ In Thai]

DEVELOPMENT OF A MANAGEMENT MECHANISM FOR THE HUMANITIES AND SOCIAL SCIENCES JOURNAL AT LOEI RAJABHAT UNIVERSITY

Supaporn Muangchan, Yaowapa Kongket

115-128

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EXPECTATIONS OF STAKEHOLDERS IN THE DEVELOPMENT OF SME BUSINESSES IN THE DIGITAL ERA IN CHANTHABURI PROVINCE REGARDING THE LEARNING OUTCOMES OF THE GRADUATE-LEVEL COMMUNICATION ARTS PROGRAM

Muanfun Kongsomsawaeng, Maythaya Preeyanon, Paradee Phuengsamran , Bavonsan Chiadamrong

129-143

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SURVEYING ON THE MEMBERS BENEFITS OF YINWANG HIGH SCHOOL MUSIC CLUB IN HUIZE COUNTY

Li Peng, Pranote Meeson

144-155

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THE SIGNIFICANCE OF JIAO JUYIN'S “MENTAL IMAGE THEORY” FOR THE ROLE CREATION OF SPOKEN DRAMA ACTORS

MingJun Jiang , Manissa Vasinarom, Jingjing Wang

156-165

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LEGAL MEASURES FOR COMMUNITY PARTICIPATION IN POST-RELEASE ASSISTANCE AND RECIDIVISM PREVENTION

Voranart Sawaekwang, Akkakorn Chaiyapong , Nopphardol Tadrabiab

166-180

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EVALUATION OF THE EFFECTIVENESS, ROLE OF ROYAL THAI MASSAGE IN ENHANCING QUALITY OF LIFE, AND ITS SAFETY WITH IN SOCIAL DYNAMICS AMONG SUBACUTE STROKE PATIENTS

Ampon Wehachat, Kunthanit Wanarat, Pratchayanan Poonniam, Nitapa Inchai , Anuthida Thapmee

181-198

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ANALYSIS OF GRAMMATICAL FEATURES IN THE PUBLIC ENGLISH OF UNDERGRADUATE EXAMINATION (PEUE) FOR JUNIOR HIGHER COLLEGE STUDENTS IN YUNNAN PROVINCE, CHINA

Fang Fang Zhou, Natthaphon Santhi

199-213

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CONSTRUCTING GUITBOOK BY THE APPLYING KODÁLY’S TEACHING METHODS FOR TEACHING WESTERN MUSIC NOTATION SINGING FOR 3RD - YEAR STUDENTS AT CHAOYANG NORMAL COLLEGE, CHAOYANG CITY, LIAONING PROVINCE

Chen liwen, Pranote Meeson

214-225

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THE REPRESENTATION OF NORTH KOREA IN THE SOUTH KOREAN SERIES. CRASH LANDING ON YOU

Punyiga Kajitrabin

226-239

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Academic article

THE RELATIONSHIP BETWEEN INVESTMENT IN DIGITAL INNOVATION AND CORPORATE SUSTAINABILITY

Thamolwan Suwanpeng, Uthairat Muangsan , Krisada Chienwattanasook

240-252

PDF [ In Thai]

THE DANGERS OF UNRESTRICTED ACCESS TO SOCIAL MEDIA BY YOUTH AND MEASURES TO REDUCE CONCERNS: RECENT AUSTRALIAN BANS ON YOUNG SOCIAL MEDIA USERS AND LESSONS RELEVANT FOR THAI SOCIETY

Sasiphan Bilmanoch, Suthep Dachacheep

253-263

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