Published: 02-03-2026

Full Issue

​COVER AND CONTENTS

RESEARCH ARTICLE

THE STUDY AND ANALYSIS OF EDITING STYLES TO CREATE MEANING AND EMOTION OF A SHORT FILM “STORY OF MY HOMETOWN”

Tikampon Pupanna

1-11

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STRATEGY FOR DEVELOPING THE QUALITY OF MONKS AND NOVICES IN THE PALI TRAINING COURSE BEFORE THE SANAM LUANG EXAMINATION AT WAT HONG RATTANARAM RATCHAWORAWIHAN, BANGKOK

Sakon Phungamdee, Panida Phungamdee

12-27

PDF [ In Thai]

PERCEPTION, SATISFACTION, AND PURCHASE BEHAVIOR REGARDING WINONA COSMETIC PRODUCT COMMUNICATION VIA THE WEBSITE CHANNEL

Fu Xiaoqian, Bavonsan Chiadamrong

28-43

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FACTORS INFLUENCING THE DECISION TO PURCHASE TOUR PACKAGES AMONG THAI TOURISTS

Worasiri Pholcharoen

44-57

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COMMUNICATION ELEMENTS IN “BAEK KLONG TIEW” FACEBOOK PAGE: DIGITAL TOURISM COMMUNICATION STRATEGIES FOR SUSTAINABILITY

Worapong Chairerk , Siwaphon Thongmanee

58-72

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LEGAL PROBLEMS IN PREVENTING MONEY LAUNDERING ABOUT KNOW YOUR CUSTOMER OF RECIPIENTS BY CRYPTOCURRENCY

Natthanicha Yimsai, Akkakron Chaiyapong , Thanyaphat Thongmusit

73-85

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LOGO AND PACKAGING DESIGN FOR SILK PRODUCTS, TO CREATE VALUE AND INCREASE COMMERCIAL COMPETITIVENESS FOR THE MULBERRY PLANTING AND SERICULTURE GROUP AT BAN HUAI SAI, KONG DISTRICT, NAKHON RATCHASIMA PROVINCE

Kamonchanok Thanawongthongdi

86-102

PDF [ In Thai]

LEGAL ENFORCEMENT PROBLEMS IN SPA BUSINESS

Niramol Yindee

103-117

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THE INFLUENCE OF EXTERNAL AND INTERNAL FACTORS THAT AFFECT TO PERCEIVED BENEFITS AND PERCEIVED RISK OF OTOP ENTREPRENEURS IN RENTING SPACE OF SHOPPING MALL IN THE PERSPECTIVE OF SOR THEORY

Patama Augsornkid, Sombat Thomrongsinththaworn, Piyaporn Thamachart, Piyaprom Somboonsuniti

118-132

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GUIDELINES FOR IMAGE DEVELOPMENT OF OSOTHO MAGAZINE TO REACH GENERATION Y AND Z TOURISTS IN THAILAND

Chantamon Shinnawat, Suphicha Booranavitayaporn

133-145

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MARKETING STRATEGIES AFFECT OF BRAND EQUITY REAL ESTATE PROJECT THROUGH ONLINE FACEBOOK OF CONSUMERS IN EASTERN ECONOMIC CORRIDOR

Sukontaros Phasuk, Vuttichat Soonthonsmai

146-160

PDF [ In Thai]

RELATIONSHIP OF GREEN PROCUREMENT FACTORS TO OPERATIONAL CAPABILITIES OF THE PROCESSED BEEF PRODUCTS INDUSTRY

Nara Tanaca, Theerut Muenwongthep, Boonyanuch Cheewakiatyingyong, Bungon Sawatsuk

161-178

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RESEARCH ON THE CULTURAL SYMBOLISM OF THE MILUO RIVER DRAGON BOAT FESTIVAL IN HUNAN PROVINCE, CHINA

Siwei Wu, Pitiwat Somtha, Panu Saroeysuwan

179-190

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FINANCIAL LIQUIDITY AND INVESTMENT OPPORTUNITIES INFLUENCING THE FIRM VALUE OF COMPANIES LISTED ON THE MARKET FOR ALTERNATIVE INVESTMENT

Suchanuch Suksavee, Adisak Mangkhut , Duangrudee Jamrasthanasarn

191-206

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A COMUNICATION MODEL FOR PROMOTING THE PRODUCTION AND CONSUMPTION OF SAFE AGREECULTURAL PRODUCTS : A CASE STUDY OF ORGANIC FARMING IN CHACHOENGSAO PROVINCE

Natha Sabaisuk , Vichuda Junveroad

207-225

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OBSERVATION ON THE APPLICATION OF CARL ORFF MUSIC TEACHING ACTIVITIES IN PIANO CLASSES AT FUJIAN ECONOMICS SCHOOL, FUJIAN PROVINCE, THE PEOPLE'S REPUBLIC OF CHINA

Guo Liyang, Pranote Meeson

226-235

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SURVEYING ON CURRENT TEACHING SITUATION ON ELECTRONIC ORGAN FOR FIVE YEARS OLD STUDENT AT BEI AIGE INTERNATIONAL MUSIC

Zhao Yuyang, Pranote Meeson

236-247

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Academic article

THE PROBLEMS OF THE ADMINISTRATIVE LITIGATION PROCESS IN SOUTH AMERICA: CASE STUDIES OF ARGENTINA AND PERU

Thongphon Promsaka Na Sakolnakorn, Akkakorn Chaiyapong

248-256

PDF [ In Thai]

INFLUENCER MARKETING STRATEGIES TO ENHANCE AWARENESS AND TRUST IN THE LIFE INSURANCE BUSINESS IN THE DIGITAL AGE

Pairoj Mueansaad, Uthairat Muangsan, Naruemon Teerapattanakiat , Wuttikun Vorakuprattanakul

257-269

PDF [ In Thai]