Published: 2023-12-28

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Research Article

FACTORS INFLUENCING GENERATION Z CONSUMERS' LOYALTY TOWARDS E-MARKETPLACE PURCHASES OF APPAREL AND ACCESSORIES: A STUDY IN CENTRAL THAILAND

Nattasiri Kumsiripiman

1-13

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PERCEIVED RISK AND TRUST INFLUENCING ON e-WOM, SATISFACTION, AND BUYING DECISIONS THROUGH SHOPEE APPLICATION FOR GEN Y CONSUMERS IN BANGKOK

PERCEIVED RISK AND TRUST INFLUENCING ON e-WOM, SATISFACTION, AND BUYING DECISIONS THROUGH SHOPEE APPLICATION FOR GEN Y CONSUMERS IN BANGKOK

่JIDAPA YOOPHUN

14-24

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ADVERTISING BY FAMOUS PEOPLE , LIFESTYLE AND TECHNOLOGY ACCEPTANCE THAT AFFECTS ONLINE CONSUMER BEHAVIOR AND DECISION TO BUY FASHION PRODUCTS THROUGH ONLINE NETWORKS INSTAGRAM OF UNDERGRADUATE IN BANGKOK

Warumporn Punin, Wasan Sakulkijkarn

25 - 39

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ELECTRONICS WORD-OF-MOUTH, SOCIAL MEDIA INFLUENCERS, AND ATTITUDES TOWARD SOCIAL MEDIA INFLUENCERS INFLUENCING PURCHASING DECISION AND BRAND EQUITY ON THAI FACIAL SKINCARE OF GENERATION Y CONSUMERS IN BANGKOK

Ananya Naksri, Wasan Sakulkijkarn

40 - 58

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Creative Economy Strategies, Entrepreneur Characteristics and External Environment Affecting The Success of Durian Exporting in Chumphon Province

Jittima Phrueksakan; Kitti Kaewkhiew

59-70

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Factors of marketing mix on affect to behavior's consumer decision for Construction Contractors in Nakhon Pathom municipality

Weerachet Mangwaen, Phutthiwat Waiyawuththanapoom

71-86

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Using behavior of utensil sterilizers among users in Eastern Thailand's food courts

Manthana Chamsri, Wornchanok Chaiyasoonthorn

87-101

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Economic Factors Affecting Foreign Direct Investment in Thailand

Phaksuwan Li, Natcha Onsumlee, Dacharthon Soontarodom, Thitipong Chomkhunthod, Dr.Tanes Tachasaen

102-116

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