The Designing of Tourism Route for Niche Tourist’s Interesting in Beverage and Bakery in Mueang District, Khan Kane Province

Abstract

The objectives of this study and analyze the behavior and needs of tourist with specific interests: beverage and bakery types, to suggest and design tourist routes for tourists with specific interests: beverages and bakery types in Mueang District, Khon Kaen Province. The samples used in this study were beverage and bakery shop users and tourists with a specific interest in 12 beverages and bakeries, 400 samples collected using questionnaires. The results showed that of all beverage shops and bakeries, The shop with the highest number of visitors is Just Follow the Goat, with most drinks and bakery users being more female than other genders. Aged between 21- 30 years old, single status, undergraduate degree or equivalent Student careers have an average monthly income of 10,001-15,000 baht.

            By behavior and needs. Therefore, tourists can be divided into two main groups, student groups and working age groups The organizer has designed a travel route for tourists with specific interests: Beverage and bakery category in Muang District, Khon Kaen Province of the above two groups in order to be able to meet the different needs of the two groups exactly to satisfy tourists and also increase the chances of success for the shop as well. The difference between these two routes is student/student group The highlight of each shop is that there is a check-in point for café hopping tourists who tend to go to various cafes. Unique, there are more shops in the student travel itinerary than the other group. Due to the behavior of this group, there is a need to travel to many shops. in order to complete the check-in and working age groups The highlight is convenience. The atmosphere of the shop is not too busy. Suitable for a place to talk, contact work or relax, which can meet the needs of tourists of working age groups. This group of tourists needs comfort. The atmosphere here is not too busy.