Vol. 14 No. 3 (2022): กรกฏาคม-กันยายน พ.ศ.2565

Research Articles

• The Effect of Professional Development on Career Success Perception of Accountant in Agricultural Cooperatives in The Northeast of Thailand

  Nuttavong Poonpool, Rawitha Thawiphrom, Natnapha Nilniyom, Preeyanat Mirattanaphrai

  1-17

  • pdf

• Influencing of Image and Airline Reputation to Satisfaction and Customer Loyalty of the Low-cost Airline in Thailand

  Bongkodrat Piamsirikamol

  18-35

  • pdf

• Effects of Social Media Marketing Communication on Green Product Purchase Intention of Generation Y Consumer

  Nanthaphat Nonsrimueang, Sodchuen Ut-armart

  36-49

  • pdf

• Omnichannel Customer Experience that Influences Generation Y and Generation Z Consumers’ Online Purchase Intention

  Khunakon Pantawan, Areerat Pansuppawatt

  50-63

  • pdf

• Employee Adaptation Competency Effect on Employee Empowerment, Job Efficiency, Job Effectiveness, and Organizational Loyalty : A Case Study of Doi Kham Food Products Co., Ltd.

  Chattawat Limpsurapong, Supawita Intarapanich

  64-83

  • pdf

• Influences on Decision to Select Accommodations of the Tourists in Phra Nakhon Si Ayutthaya Province

  Sirima Kaewkerd, pakaphon soonthonrot, Pichuda Kareewate

  84-95

  • pdf

• Reduction of Weight Error in Packing Process of Modified Tapioca Starch with the application of Lean Six Sigma and Green Supply Chain Concept

  Witthaya Tuphila, Panutporn Ruangchoengchum, Danaipong Chetchotsak

  96-120

  • pdf

• Strategies for Enhancing Competitive Tourism Value of Homestay Services in the Lower Central Region

  Ntapat Worapongpat

  121-133

  • pdf

• The Operating Efficiency Measurement of Thai Commercial Banks in Digital Era

  Pitipat Nittayakamolphun, Thanchanok Bejrananda, Kittawit Autchariyapanitkul, Siwarat Kuson

  134-157

  • pdf

• The relationship between key audit matters (KAMs) reporting and audit risk of listed companies from the Stock Exchange of Thailand (SET)

  Sitchai Limaporn, Sujira Makaew, Sudarat Bilangload, Supaporn Promjul, Wanwisa Noonu, Muttanachai Suttipun

  158-173

  • pdf

• Relationship between Service Personnel and Customers Service Satisfaction of TMB Bank, Khon Kaen Areas

  Soraya Kaewgnongsee, Chutima Ruanguttamanun, Nongluk Sangmahachai

  174-184

  • pdf

• The influence of interest and dividend payments on share price: a case study of listed companies from the Stock Exchange of Thailand (SET)

  Suranai Chuairuang, Pakakaew Promsiri, Ratchanee Choomnirat, Muttanachai Suttipun, Naraporn Chairat

  185-197

  • pdf

• Factors Affecting Online Food Purchasing Decision of Generation Z in Surat Thani Province

  Korawin Kemapanmanas, Orathai Buathong, Chonlada Boonsri, Nattawat Muadjan, Teraporn Siengoung, Nichawan Phetsee, Natthakarn Chaemchoy

  198-212

  • pdf

• Factors Effecting on the Accounting Efficiency of Mahasarakham University Finance and Accounting Analyst.

  Juthamas Junplang

  213-223

  • pdf