Published: 29-08-2022

Full Issue

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Research Articles

The Effect of Professional Development on Career Success Perception of Accountant in Agricultural Cooperatives in The Northeast of Thailand

Nuttavong Poonpool, Rawitha Thawiphrom, Natnapha Nilniyom, Preeyanat Mirattanaphrai

1-17

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Influencing of Image and Airline Reputation to Satisfaction and Customer Loyalty of the Low-cost Airline in Thailand

Bongkodrat Piamsirikamol

18-35

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Effects of Social Media Marketing Communication on Green Product Purchase Intention of Generation Y Consumer

Nanthaphat Nonsrimueang, Sodchuen Ut-armart

36-49

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Omnichannel Customer Experience that Influences Generation Y and Generation Z Consumers’ Online Purchase Intention

Khunakon Pantawan, Areerat Pansuppawatt

50-63

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Employee Adaptation Competency Effect on Employee Empowerment, Job Efficiency, Job Effectiveness, and Organizational Loyalty : A Case Study of Doi Kham Food Products Co., Ltd.

Chattawat Limpsurapong, Supawita Intarapanich

64-83

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Influences on Decision to Select Accommodations of the Tourists in Phra Nakhon Si Ayutthaya Province

Sirima Kaewkerd, pakaphon soonthonrot, Pichuda Kareewate

84-95

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Reduction of Weight Error in Packing Process of Modified Tapioca Starch with the application of Lean Six Sigma and Green Supply Chain Concept

Witthaya Tuphila, Panutporn Ruangchoengchum, Danaipong Chetchotsak

96-120

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Strategies for Enhancing Competitive Tourism Value of Homestay Services in the Lower Central Region

Ntapat Worapongpat

121-133

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The Operating Efficiency Measurement of Thai Commercial Banks in Digital Era

Pitipat Nittayakamolphun, Thanchanok Bejrananda, Kittawit Autchariyapanitkul, Siwarat Kuson

134-157

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The relationship between key audit matters (KAMs) reporting and audit risk of listed companies from the Stock Exchange of Thailand (SET)

Sitchai Limaporn, Sujira Makaew, Sudarat Bilangload, Supaporn Promjul, Wanwisa Noonu, Muttanachai Suttipun

158-173

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Relationship between Service Personnel and Customers Service Satisfaction of TMB Bank, Khon Kaen Areas

Soraya Kaewgnongsee, Chutima Ruanguttamanun, Nongluk Sangmahachai

174-184

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The influence of interest and dividend payments on share price: a case study of listed companies from the Stock Exchange of Thailand (SET)

Suranai Chuairuang, Pakakaew Promsiri, Ratchanee Choomnirat, Muttanachai Suttipun, Naraporn Chairat

185-197

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Factors Affecting Online Food Purchasing Decision of Generation Z in Surat Thani Province

Korawin Kemapanmanas, Orathai Buathong, Chonlada Boonsri, Nattawat Muadjan, Teraporn Siengoung, Nichawan Phetsee, Natthakarn Chaemchoy

198-212

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Factors Effecting on the Accounting Efficiency of Mahasarakham University Finance and Accounting Analyst.

Juthamas Junplang

213-223

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