Relationship between Service Personnel and Customers Service Satisfaction of TMB Bank, Khon Kaen Areas

Abstract

In an era where the economy is constantly changing As a result, many commercial banks have to modify their business processes all the time. And continuously Therefore, every bank has to be alert and improve its services to meet the needs of its customers and to be able to compete with competitors. In order to retain existing customers to continue to decide to use the service with the bank, the researcher has therefore conducted a research study on the relationship between employee service and user satisfaction of TMB Bank in Khon Kaen. The objective of this study was to study the relationship between employee service, relationship between employees and their impact on user satisfaction of TMB Bank. The questionnaire was used as a tool to collect data from 400 Thai military bank users in Khon Kaen. The statistics used for data analysis were Multiple Correlation Analysis. And multiple regression analysis. Thereby, the service of employees The ability to explain There was a positive relationship and impact on the satisfaction of the users. Management of TMB Bank should pay more attention to the ability to explain. The employees are trained to clearly illustrate the advantages and differences of the products. Including describing the product's features and benefits in its entirety. Other than that, if the employee is unable to provide an explanation or clarification to the customer Employees need to find a way to help customers find answers, for example by contacting the bank's headquarters.