Digital accounting competencies that affect the work success of accountants staff in Surat Thani Province

Abstract

This research is a quantitative research and for the formal study of digital accounting. The success of the study and analysis of digital accounting data that was successful in checking the history of Surat Thani accounting employees. The sample group was 385 accounting employees from the examination of the formula of the engine used is closed-form efficiency. The data were analyzed with descriptive statistics and inferential statistics, including investigation and standard analysis, correlation coefficient of research and multiple regression analysis.

The findings revealed that overall digital accounting competency was at a moderate level. Work experience had the highest mean score, followed by accounting information retrieval skills and proficiency in accounting and business software. Work success, overall, was rated at a high level, with job satisfaction receiving the highest score. Multiple regression analysis indicated that all aspects of digital accounting competency, except ethics and attitudes, had a statistically significant positive effect on work success. Among them, proficiency in accounting and business software exerted the strongest influence, followed by understanding digital tools for data security, work experience, accounting information retrieval skills, and accounting professional knowledge, respectively. The results suggest that technical skills and effective use of digital technology are key factors that enhance the efficiency and success of accountants in the digital era.