Digital Accounting Skills Affecting the Success of Professional Accountant

Abstract

The objective of this research is  to investigate the impact of both hard and soft skills on the success of accountants within the digital era.  A total of 88 accountants employed in accounting firms located in the southern region of Thailand (specifically, Songkhla, Trang, Narathiwat, Pattani, Phatthalung, Yala, and Satun) participated in this study, with data collected through questionnaires. The data analysis involved a range of statistical methods, including the calculation of means, percentages, standard deviations and multiple regression analysis. The findings indicated that accountants demonstrated a commendable proficiency in both hard and soft skills, with high overall competence. In terms of hard skills, the three most prominent areas of expertise were digital technology proficiency, adherence to operational standards, and adeptness in organizational management. Among soft skills, the three with the highest average ratings included exceptional time management capabilities, adaptability, and strong leadership qualities. Accountants' hard skills in the digital age, analytical and organizational, positively influenced the overall success of the accounting profession. In terms of soft skills of accountants in the digital era, problem solving communication and the aspect of lifelong learning had a positive influence on the overall success of the accounting profession. In summary, it becomes evident that accountants thriving in the digital era can achieve professional success by possessing a harmonious blend of both technical and interpersonal skills. Hence, it is imperative for accounting professionals to prioritize the utilization of research findings as a foundational framework for continuously cultivating their professional expertise and competencies. This practice is essential for augmenting their effectiveness in delivering high-quality work, ultimately paving the path to enduring success within the realm of accounting.