Vol. 12 No. 2 (2566): July - December 2023

Research Articles

• Guidelines for developing community participation in sustainable tourism development, Bang Nam Phueng Community, Phra Pradaeng District in Samut Prakan Province

  Thitaporn Wonglek, Kanokkarn Kaewnuch

  11 - 30

  • PDF

• The Influence of Supply chain Integration on the Sustainable Performance of Handwoven Silk Entrepreneurs

  Sirivadee Thaisamak, Chanisa Maneerattanarungrot

  31 - 47

  • PDF

• Marketing Mix Factors Affecting Thai Consumers’ Purchasing Newly Launched Condominiums Project in Chiang Mai Province

  Kamonphan Ariwanna, Niyata Kawewong, Pitima Diskulnetivitya, Kemakorn Chaiprasit

  48 - 61

  • PDF

• A Sequential serial mediation model of brand image, customer experience and smart in-store technology application on repurchase intention: The case of a counter-brand skincare products

  Worapoj Sirichareechai, Raweepan Kanjanawat

  62 - 80

  • PDF

• The Relationship Between Social Immunity and Digital Technology Management among the Elderly in Bangkok and Its Metropolitan Area

  Chawalin Niamsorn, Suparat Khumbamrung

  81 - 100

  • PDF

• The Effects of the Parasocial Relationship with Celebrity YouTubers Towards Thai Middle Aged Viewers’ Purchase Intentions: The Role of Self-disclosure, Self-brand Connection, and Brand Trust

  Donyawan Chantokul, Marisa Chantamas

  101 - 119

  • PDF

• Comparison of Investment Performance of Sustainable Stocks and Non-Sustainable Stock Using the Sharpe Ratio.

  Pongsutti Phuensane , Nantaphong Boonpong

  120 - 134

  • PDF

• The Development of Quality Accounting Firms in Thailand to become Digital Accounting Firms

  Prachya Wongwaree, Burin Santisarn, Jidapa Thirasirikul

  135 - 152

  • PDF

• Quality management and innovation operation model to enhance competitiveness Community Product Entrepreneur

  Pamorn Sakullertwattana, Baramee Wannaphongcharoen, Phitchaya Wannaphongcharoen

  153 - 169

  • PDF

• Prioritizing Risk Factors in Supply Chain Finance for Logistics Company Using Analytic Hierarchy Process

  Jing Guo, Mayuree Aryupong, Mongkon Loaworapong, Surasakdi Prugsamaz

  170 - 191

  • PDF