Journal of Business Administration The Association of Private Higher Education Institutions of Thailand

About the Journal

The Journal of Business Administration, The Association of Private Higher Education Institutions of Thailand started to issue its first publication in 2012 and was transformed to the online publication in 2013

Announcements

เปิดรับพิจารณา บทความวิจัย และ บทความวิชาการ เพื่อตีพิมพ์ใน ฉบับเดือนกรกฎาคม–ธันวาคม พ.ศ. 2569

2026-04-30

ขอเชิญส่งบทความเพื่อตีพิมพ์

2020-09-02

Current Issue

Vol. 14 No. 2 (2025): July - December 2025

Published: 2025-12-29

Full Issue

Academic Articles

Metaverse and Customer Experiences in the Tourism Industry

Komgrit Wongnang*, Thosaphon Bunsiri, Ratkamon Pavorawat

11-22
- PDF
Circular Agriculture for Sustainability and Carbon Neutrality: Learning from China's Experience for Application in Thailand and ASEAN

Kiatanantha Lounkaew, Worakrit Nuypin, Jirapat Boonart

23-39
- PDF

Research Articles

The causal factors of academic personnel competencies influencing performance of Rajabhat Universities in the Central Region

Khanit Ruengkhajhon, Dr. Anan Thamchalai, Dr. Pissamai Jarujittipan

40-55
- PDF
Costs and Return of Investment on Hand-Crafted Candle Trays of Ban San Klang Community, Bo Haeo Subdistrict, Mueang District, Lampang Province

Jiranun Buppunhasamai, Dr. Anongwan Upradit

56-65
- PDF
The Influence of Intra-group Financing, Capital Structure and Debt Servicing Coverage on the Economic Value Added of Companies in the Real Estate Sector Listed on the Stock Exchange of Thailand

Pawarisa Chanokchaneekul, Dr. Pornwan Nunthaphad

66-82
- PDF
Components and Management Approaches for Sustainable Community-Level Food Tourism: From Local Wisdom to Culturally Competitive Strategies

Dr. Ronnaphop Nopsuwan

83-97
- PDF
A Study of Effect of Good Citizenship Behavior on Organizational Commitment of Employees in Private Sector Organizations

Dr. Kanchaporn Sonmanee, Dr. Varaporn Klayprayong

98-108
- PDF
Technical Efficiency and Managerial Implications of Para Rubber Production in Upper Northern Thailand

Dr. Itthirit Wongchai

109-120
- PDF
The Effect of Japanese Production Management and total Quality Management on Reducing Production cost: a Case Study of a brass Component Manufacturing Company for air Conditioners in Pathum Thani Province.

Dr. Boonyada Nasomboon, Saowalak Thongead

121-139
- PDF
Marketing Mix Factors Influencing Buying Decision Process for Thai Traditional Woven Fabric of Consumers in Nakhon Ratchasima Province

Dr. Chomphak Jantakat, Pamorn Sakullertwattana , Baramee Wannaphongcharoen, Phitchaya Wannaphongcharoen

140-152
- PDF

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ISSN (Print): 2287-0717

ISSN (Online): 2673-0529

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Journal of Business Administration The Association of Private Higher Education Institutions of Thailand

About the Journal

Announcements

เปิดรับพิจารณา บทความวิจัย และ บทความวิชาการ เพื่อตีพิมพ์ใน ฉบับเดือนกรกฎาคม–ธันวาคม พ.ศ. 2569

ขอเชิญส่งบทความเพื่อตีพิมพ์

Current Issue

Full Issue

Academic Articles

Metaverse and Customer Experiences in the Tourism Industry

Circular Agriculture for Sustainability and Carbon Neutrality: Learning from China's Experience for Application in Thailand and ASEAN

Research Articles

The causal factors of academic personnel competencies influencing performance of Rajabhat Universities in the Central Region

Costs and Return of Investment on Hand-Crafted Candle Trays of Ban San Klang Community, Bo Haeo Subdistrict, Mueang District, Lampang Province

The Influence of Intra-group Financing, Capital Structure and Debt Servicing Coverage on the Economic Value Added of Companies in the Real Estate Sector Listed on the Stock Exchange of Thailand

Components and Management Approaches for Sustainable Community-Level Food Tourism: From Local Wisdom to Culturally Competitive Strategies

A Study of Effect of Good Citizenship Behavior on Organizational Commitment of Employees in Private Sector Organizations

Technical Efficiency and Managerial Implications of Para Rubber Production in Upper Northern Thailand

The Effect of Japanese Production Management and total Quality Management on Reducing Production cost: a Case Study of a brass Component Manufacturing Company for air Conditioners in Pathum Thani Province.

Marketing Mix Factors Influencing Buying Decision Process for Thai Traditional Woven Fabric of Consumers in Nakhon Ratchasima Province

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