Journal of Business Administration The Association of Private Higher Education Institutions of Thailand

Research Articles

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  Integrated Development of Wellness Tourism Based on Hot Spring Resources: A Case Study of Khlong Thom District, Krabi Province

  Chirapha Thongthao , Seri Wongmontha, Chawalee Na Thalang, Jusana Techakana

  11 - 20

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  A Study of the Influence of the ESG Model and the Customer Centric Concept on the Attitudes of Thai Consumers toward the Decision to Purchase Electric Vehicles (EVs) in the Bangkok Metropolitan Area

  Papob Puttimanoradeekul, Suthinan Pomsuwan

  21 -38

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  Digital Travel Experience Influencing Passenger Loyalty in Full-Service Airlines

  Lalitlak Tharekes

  39 - 51

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  The Influence of Organizational Support, Attitudes toward Technology Use, Perceived Usefulness, and Perceived Ease of Use on Employees’ Innovative Work Behavior at ABC Company

  Wisit Chaiturdkiet, Patarada Rungrueng, Phyu Phyu Myint Naing

  52 - 67

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  The Influence of E-Service Quality, Satisfaction, and Electronic Word-of-Mouth on the Repeat Usage of Private Transportation Services in Upper Northern Region of Thailand

  Kaschanan Lertpongsin, Phoom Srisook, Rapeepan Sopakul

  68 - 81

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  Technical Efficiency Measurement of Cassava Production of Thailand

  Surakiat Parichatnon, Kamonthip Parichatnon, Poranee Loatong, Manote Rithinyo

  82 - 94

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  Work-life Balance and Its Impact on the Work Efficiency of Administrative Civil Servants in the Office of the Attorney General, Region 5

  Srisuda Boonsing, Kunpatsawee Klomthongjaroen, Nateetip Sanpatanon, Prapassorn Vannasathid

  95 - 114

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  Developing a Resilient Supply Chain Risk Management Program: A Case Study of an Automotive Parts Manufacturer in Thailand

  Sikharin Chueamueangphan, Piyawan Puttibarncharoensri

  115 - 134

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