Vol. 12 No. 2 (2024): July - December

View Vol. 12 No. 2 (2024): July - December

Published: 2024-12-07

Research Articles

The Development of Trucking Service Quality According to the Q Mark Standard: A Case Study of Haad Thip Public Company Limited

Thammasak Meeklai, Chawapong Nui-Suk, Somnuk Aujirapongpan

11 - 31
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Factors in the competency of organizational employees that affect becoming Adaptive Leadership

Jirasek Trimetsoontorn, Apisit Chattananon, Kongkiat Chuthirunsup

32 - 44
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The Impacts of Consumers’ s Trust, E-WOM, and Attitude Toward Online Personalized Cosmetics Purchasing Intention among Facebook Members in Thailand

Janisa Wongsiriwacharakul, Somsit Duangekanong

45 - 63
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Rail transport policy, budgetary and factors accelerating toward the rail freight modal shift among stakeholders in Thailand

Oranicha Buthphorm, Vatcharapol Sukhotu, Thammanoon Hengsadeekul

64 - 86
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A Study of Pre-retirement Preparation Behavior of Operational Employees in Bangkok and Metropolitan Areas

Suthinan Pomsuwan

87 - 105
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The Causal Factors Relationship of Restaurant Entrepreneurial Success in the Urban Communities of Bangkok

kanitha srianek, Ladda Suanmali, Phorramatpanyaprat Tongprasong

106 - 124
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The new normal travel behavior and service marketing mix affecting the hotel selection process of Thai tourists in Chonburi Province

Rachan Buathin, Ampol Navavongsathian

125 - 139
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Technology Acceptance and Marketing Mix Affecting Attitude and Intention of Working-Age People to use Electric Vehicles in Bangkok and Metropolitan Region

Yootanat Boonyachai

140 - 156
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Business Readiness on Greenhouse Gas Emission Reduction of Thai SMEs Processed Food Exporting Business in Response to Pre-Cross-Border Greenhouse Gas Tariffs on Imported Goods (Carbon Border Adjustment Mechanism: CBAM)

Tanyamai Chiarakul, Phatcharika Naunthong

157 - 174
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Lifestyle Segmentation for Online Fashion Shopping in Bangkok, Thailand

Jirayu Poomontree Kasemsant, Songsak Vanichviroon, Tanakom Tantontrakul

175 - 195
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