Vol. 15 No. 1 (2026): January - June 2026

View Vol. 15 No. 1 (2026): January - June 2026

Published: 2026-06-29

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Research Articles

Integrated Development of Wellness Tourism Based on Hot Spring Resources: A Case Study of Khlong Thom District, Krabi Province

Chirapha Thongthao , Seri Wongmontha, Chawalee Na Thalang, Jusana Techakana

11 - 20
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A Study of the Influence of the ESG Model and the Customer Centric Concept on the Attitudes of Thai Consumers toward the Decision to Purchase Electric Vehicles (EVs) in the Bangkok Metropolitan Area

Papob Puttimanoradeekul, Suthinan Pomsuwan

21 -38
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Digital Travel Experience Influencing Passenger Loyalty in Full-Service Airlines

Lalitlak Tharekes

39 - 51
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The Influence of Organizational Support, Attitudes toward Technology Use, Perceived Usefulness, and Perceived Ease of Use on Employees’ Innovative Work Behavior at ABC Company

Wisit Chaiturdkiet, Patarada Rungrueng, Phyu Phyu Myint Naing

52 - 67
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The Influence of E-Service Quality, Satisfaction, and Electronic Word-of-Mouth on the Repeat Usage of Private Transportation Services in Upper Northern Region of Thailand

Kaschanan Lertpongsin, Phoom Srisook, Rapeepan Sopakul

68 - 81
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Technical Efficiency Measurement of Cassava Production of Thailand

Surakiat Parichatnon, Kamonthip Parichatnon, Poranee Loatong, Manote Rithinyo

82 - 94
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Work-life Balance and Its Impact on the Work Efficiency of Administrative Civil Servants in the Office of the Attorney General, Region 5

Srisuda Boonsing, Kunpatsawee Klomthongjaroen, Nateetip Sanpatanon, Prapassorn Vannasathid

95 - 114
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Developing a Resilient Supply Chain Risk Management Program: A Case Study of an Automotive Parts Manufacturer in Thailand

Sikharin Chueamueangphan, Piyawan Puttibarncharoensri

115 - 134
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