การพัฒนาแบบบูรณาการการท่องเที่ยวเชิงสุขภาพจากทรัพยากรน้ำพุร้อน: กรณีศึกษาอำเภอคลองท่อม จังหวัดกระบี่

Chirapha  Thongthao; Seri  Wongmontha; Chawalee  Na Thalang; Jusana  Techakana

Authors

Chirapha Thongthao Ph.D. Student, Tourism, Hotel and Service Business Management, College of Management, University of Phayao, Mueang Phayao District Phayao 56000, Thailand
Seri Wongmontha Tourism, Hotel, and Service Business Management, College of Management, University of Phayao Mueang Phayao District Phayao 56000, Thailand
Chawalee Na Thalang Tourism, Hotel, and Service Business Management, College of Management, University of Phayao Mueang Phayao District Phayao 56000, Thailand
Jusana Techakana Faculty of Business Administration, King Mongkut’s University of Technology Northern Bangkok Bangsue District, Bangkok 10800, Thailand

Keywords:

Wellness tourism, Hot springs, Integrated development, Sustainability, Khlong Thom District, Krabi Province

Abstract

This research aimed to (1) examine the context and potential of hot spring resources for development into wellness tourism destination, and (2) synthesize an integrated development model for sustainability, using Khlong Thom District, Krabi Province as a case study. The study employed a qualitative methodology, collecting data through in-depth interviews with 23 key informants from four sectors: government, private sector, community leaders, and academics, along with field observations. Data were analyzed and validated using triangulation techniques. The findings revealed that (1) the hot spring resources in Khlong Thom District have high potential in terms of physical quality, suitable temperature, and natural landscapes, making them well-suited for development into wellness tourism destination. The young tourists represent the primary target market, and the private sector plays a significant role in developing wellness related services such as spas, resorts, and rehabilitation programs. However, limitations were identified in infrastructure, service standards, integrated management, and insufficient public relations. (2) The synthesis of the findings led to the proposal of an integrated development model comprising three dimensions: the upgrading infrastructure and service standards; the designing experiential wellness activities that reflect local identity; and the strengthening of the capacity and leadership role of the community. These dimensions aim to elevate the area into a sustainable, province-level wellness tourism destination. The results of this study can serve as guidelines for government agencies in formulating policies and master plans for wellness tourism development. The proposed approach emphasizes integrated collaboration among the government, private sector, and local communities, empowering stakeholders to co-develop distinctive local wellness tourism products and services. It also highlights the importance of establishing measures for resource management, environmental conservation, and the maintenance of ecological balance to ensure long-term sustainability.

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