The Relationship Between Social Immunity and Digital Technology Management among the Elderly in Bangkok and Its Metropolitan Area

Authors

  • Chawalin Niamsorn Business Administration Program Business Computer, Suan Dusit University
  • Suparat Khumbamrung Creative Business and Digital Technology, Suan Dusit University

Keywords:

Management of Digital Technology, Social Immunity of the Elderly, Elderly

Abstract

Thailand's transition into an elderly society in conjunction with advancements in digital technology depends on whether the elderly is socially resilient, open to change, and able to manage digital technology relevant to themselves appropriately to lead a high-quality life in the era of technology integration. The objectives of this research were to: (1)  study social immunity and the digital technology management of the elderly, (2) analyze the relationship between the digital technology management and social immunity of the elderly, and (3)  analyze the factors of digital technology management that influence social immunity of the elderly. The samples consisted of 400 elderly who used digital technology and lived in Bangkok Metropolitan Region, selected through quota sampling and purposive sampling method. The statistics analysis consisted of mean, standard deviation, Pearson's correlation analysis, and multiple regression analysis. The research results found that the social immunity of the elderly was at an actual level. Technology management of the elderly was at an actual level. The social immunity of the elderly was positively correlated with the digital technology management of moderately older people (r = .800). The digital technology management had a positive influence on the social immunity of the elderly. The personnel aspect had the greatest influence (β= .370), hardware aspect (β= .332), and Internet Network aspect (β= .210). If the elderly are prepared to procure equipment, software, and internet expenses, it will be a factor in promoting the use of digital technology. The software primarily used should not be complex but rather easy to learn. Moreover, supporting personnel will act as a driving force for the elderly to learn about new technologies. The process of participation in building social resilience arises from the involvement of families and communities, supporting the elderly in leading a high-quality life.

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Published

2023-11-17

How to Cite

Niamsorn, . C., & Khumbamrung , S. . (2023). The Relationship Between Social Immunity and Digital Technology Management among the Elderly in Bangkok and Its Metropolitan Area . Journal of Business Administration The Association of Private Higher Education Institutions of Thailand, 12(2), 81–100. Retrieved from https://so02.tci-thaijo.org/index.php/apheitvu/article/view/260207

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Research Articles