Quality management and innovation operation model to enhance competitiveness Community Product Entrepreneur
Keywords:
quality management, innovation operations, competitiveness, community product, entrepreneursAbstract
The objectives of this research were: 1) to develop a comprehensive model of quality management, innovation operations, and competitiveness of community product entrepreneurs, 2) to examine the causal relationship between quality management and innovation operations, ultimately contributing to the promotion of competitiveness among community product entrepreneurs. Quantitative research methods were employed to collect data from a sample group of 200 OTOP entrepreneurs in Nakhonratchasima province. The participants were selected based on ranging from 1 to 5 stars, and the samples were collected using a stratified random sampling method, with proportional sampling at each stratum. The questionnaire was utilized as the instrument for data collection. The coefficient of consistency for the questionnaire ranged from 0.67 to 1.00. The collected data was analyzed by the descriptive statistics in terms of mean analysis, standard deviation analysis as well as the normality analysis were performed to gain insights into the data distribution and characteristics. Additionally, a structural equation model was employed to investigate the causal relationships among the variables under investigation. The results found that quality management had a direct influence on innovation operations, as well as on competitive ability. Moreover, quality management also indirectly influenced competitiveness through its impact on innovation operations. The results also indicated that engaging in innovation activities had a direct influence on competitiveness, with a statistically significant level of .001. The analytical results were consistent with the empirical data: c2 = 7.469, c2 /df = 1.245, p-value = .280, GFI = .995, AGFI = .908, TLI = .994, RMSEA = .035. The findings of the study provide valuable insights that can be utilized to enhance operations and bolster the competitiveness of community product entrepreneurs. Moreover, implementing effective innovation strategies, entrepreneurs can achieve higher levels of competitiveness and successfully navigate current challenges and market competition.
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