The Development of Quality Accounting Firms in Thailand to become Digital Accounting Firms
Keywords:
Organization Development, Organization Management, Digital Accounting Firm, CompetitivenessAbstract
Business operations need to be constantly evolving in line with changing environments, consumer behavior, and technology. Many businesses, including accounting firms, use technology to increase efficiency in data management and enhance competitiveness in the business environment. Accounting firms in Thailand are classified into 3 types: General accounting firms, Quality accounting firms, and Digital accounting firms. These accounting firms are under the supervision of the Federation of Accounting Professions and the Department of Business Development (DBD). However, the DBD found that the General accounting firms are not ready to the digital environment, respond to technology usage behavior effectively, and upgrade themselves to become digital accounting firms. The DBD, therefore, aims to develop Quality accounting firms because these firms have strong management of accounting standards. The objectives of this article were to study the application of accounting standards to Quality accounting firms in a digital environment, to study the dimensions that impact the development of Quality accounting firms to become Digital accounting firms, and to develop guidelines to transform Quality accounting firms to become Digital accounting firms. The study used qualitative research to seek opinions via a semi-structured interview with 3 groups of experts, accounting firm entrepreneurs, government agencies, and academicians, totaling 18 persons. The results of the study revealed that accounting standards and technology applications were important foundations for accounting services. The development of Quality accounting firms in Thailand to become Digital accounting firms was required into 3 dimensions: 1. Digital environment management, 2. Organizational management, and 3. Certification and development criteria. In addition, it was found that the use of technology in accounting services not only increased the competitiveness of accounting firms but also added value to accountants as information advocates for executives.
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